This research project aims to evaluate the role of digital marketing in improving productivity for Asda Stores Ltd during the Covid-19 pandemic. It includes an analysis of the concept of digital marketing, its importance, and effective strategies for higher productivity. The research questions focus on the concept of digital marketing, its role in overcoming the negative impact of Covid-19, and recommended strategies for Asda Stores Ltd. The project is significant due to the current pandemic situation and its impact on the retail sector in the UK.