Challenges, Opportunities, and Impact of Digital Environment for Cosmetic Industry

DIGITAL MARKETING

Table of Contents
INTRODUCTION.....................................................................................................................................3
TASK 1.......................................................................................................................................................3
Challenges, opportunities and impact of digital environment for cosmetic industry................................3
TASK 2.......................................................................................................................................................6
Digital platforms, channels, and tools used by company, comparing and contrasting digital versus store
presence...................................................................................................................................................6
TASK 3.......................................................................................................................................................7
Plan for organizing digital marketing actions and build multi-channel abilities......................................7
TASK 4.....................................................................................................................................................11
Approaches to measure, monitor and evaluate digital marketing effectiveness.....................................11
CONCLUSION........................................................................................................................................11
REFERENCES........................................................................................................................................13

INTRODUCTION
Digital marketing is the element of promotion that used internet based digital
technologies such as digital platforms, media, mobile phones and smartphones to promote
services and range of products. Via using digital technologies such as internet any company can
promote their goods within marketplace in order to increase sales and consumer base.
The current report is based on L’Oreal, is a French personal care firm in Clichy, with
registered office in Paris. It is one of the world’s biggest cosmetic organization and has operated
activities in area focusing on hair care & color, skin care, make-up and perfume.
Environmental analysis for company digital presence will be discussed in this study, it
also explain challenges, opportunities and impact digital environment for cosmetics sector. In
this report, the comparison between digital versus store presence of firm defined. It clarified plan
created for organizing digital marketing activities in context of chosen company. Furthermore,
this study justified key methods will use to monitor, measure and evaluate the effectiveness of
digital marketing.
TASK 1
Challenges, opportunities and impact of digital environment for cosmetic industry
Digital marketing of one of the most essential and useful tool, with this element
promotion of L’Oreal company products become very easy (Chester and Montgomery, 2017). It
is the advertisement of goods or brand utilize different forms of electronic media and
technologies. It matter a lot for firm, consumers have access to info at any place and any time.
They are uncovered to what brand says about itself and also what the whole world says about
company. It can be said that digital marketing is a form of interaction or communication between
consumers and companies through the best digital channels such as email, and technologies as
well.

Digital landscape is the collective name for social networks, video, mobile devices and
websites. It constantly evolve state of advertising and digital media including, pay per click
promotion, content marketing, email advertising, web development and podcasting. In simple
words, digital landscape is a system or collection of man created and developed space in digital
world, its aim is to permit individual to create their own landscape, and a completed removal
from every day.
Here, environmental analysis in context of L’Oreal Company conducted in order to
identify challenges and opportunities and likely impact of digital environment on cosmetic
industry.
Opportunities of digital marketing for cosmetic sector-
Understanding in developing effective digital activities-
Digital marketing provide many benefits to every industry, it give an opportunity for
cosmetic sector to comprehend development of effective and the best digital activities
(Buchanan, Kelly and Yeatman, 2017). With the help of understanding the most important digital
activities organizations under this sector will build their brand position in marketplace
effectively. It also give chance to reach at target marketplace and gain their attention as well. By
using different tools and digital technologies with the proper understanding of overall procedure,
it is easy for cosmetic industry to attract potential consumers towards purchasing range of skin
care and cosmetic products.
Consumer insights-
Digital marketing it beneficial in every aspects of business, it give an opportunity to
obtain information relate to consumer needs and preferences. With the help of collected data and
info about potential target market, cosmetic sector produce products in which people shows their
interest and like to purchase. In context of business, consumers insights is really very essential
because it help to increase profitability and support while taking decision related to production
and marketing activities.
Rise of online customer power-