Digital Marketing Plan for L'Oreal - Assignments
Added on 2020-10-05
17 Pages4916 Words487 Views
Digital Marketing Plan
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3Evaluate the opportunities, challenges and impact of the digital environment for L'OrealCosmetic industry........................................................................................................................3TASK 2............................................................................................................................................5L'Oreal's business by Compare and contracts the digital presence versus it stores presences. ..5TASK 3............................................................................................................................................7Develop a plan for organizing a digital marketing activities that support the L'Oreal'sinitiatives of building a multi-channel capabilities.....................................................................7TASK 4..........................................................................................................................................11Key method used to measure monitor and evaluate the digital marketing effectivness ofbusiness process. ......................................................................................................................11CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................16
INTRODUCTIONDigital marketing is a process for promoting the product and service in market by usingmodern technology. It is mainly based on the internet that includes mobile phones andadvertising channels. This report will discuss about the different opportunities, challenges thatimpact on the digital environment of L'Oreal cosmetic industry. It will compare and contrastbetween the digital presence and store presence etc. how it will be effective for businessdevelopment process. Furthermore, This assignment will develop a plan for organizing thedigital marketing activities and also support the L'Oreal firm to increase their brand awarenessbetween the peoples. The organization will use the multi-channel capabilities to provide theinformation related the product and services to their consumers. This report will discuss aboutthe key method that help for monitoring, evaluate and measurement of digital marketingeffectiveness in the business development process. TASK 1Evaluate the opportunities, challenges and impact of the digital environment for L'OrealCosmetic industryL'Oreal firm is a leading brand in the cosmetic industry to use the different moderntechnology to expand their business all over the world. Digital technology enables the customerto experience towards the brand and their quality. Many customers are expects to do twoconversation and interact with the cosmetic firms (Camilleri, 2018). In this way, it will create adirect relationship with the customers by using digital technology such as website, email, socialmedia networking etc. these are the different type of sources that help for managing andcontrolling the communication between consumers and managers. These technologies make it easy for the people those who are attracted to access the newtrends, look the content and experiences. In this way, the shopping behavior of customers haveshifted towards e commerce and specially the traditional bricks or mortar. L'Oreal is providingthe various type of beauty products such as lipstick, mascara, foundation etc. People can try newthings that's why, organization is providing the wide range of choice within brands thatexpanded. On the other hand, Social media is the best platform that has completely disrupted theways of brand and also connect with the customer, but it will unshere the total new businessmodel. L'Oreal brand has quickly moved from product based to experience based model becausethey are mainly focused towards the demand of people.
Opportunities-Digital technology is great opportunity for cosmetic business to promote their new products andservices in marketplace. Customer behaviour and trends are changing in rapidly due to digitalconcept. Beauty is the most important term in the cosmetic industry whereas people can use thedifferent type of products whereas firm is solved the queries of customer by using webtechnology. Nowadays, Many customers are interested in beauty care want to see that howtechnology provide a better personal experience and make feel connected. The firm is used thesmartphone application that easily install in the devices (Chaffey and Ellis-Chadwick, 2019). Inthis way, customer easily access all the information about the product and their price. It is thebest digital technology for people to check all the availability by using mobile phones.According to survey, It found that almost 90 % people in UK use the smartphone to get theinformation about the product before purchase by using mobile application. On the other hand,L'Oreal's beauty industry will increase the revenue approximately $389 billion in 2015. L'orealhas been remarkable on the artificial journey with launch of faced book messenger to producethe best quality of services. Automate technology has gained popularity in market becausepeople only use the different platform to operates the product services. In early days, Lo-realcompany were slow down and feel embrace with the engagement of consumer and provided theopportunity by using digital or social media. In this way, it is the fastest way to pick up thespeed. In L'oreal, manager is mainly engaged with the user those who are used the social mediaand always influences through beauty celebrities. According to survey, 82 % people believe thatsocial media platform easily determines the definition of beauty. L'oreal is a leading brand interms of digital technology because it will promote their beauty product through onlinemarketing. It efforts on the snap chat that shows the further evidence. Challenges-Technology plays important role in the business process. There are various type of challengesfaced in the digital technology that affects the entire business processing of L'oreal cosmeticfirm.Cybersecurity - It is main component of cosmetic business because they can use varietyof distributed channel and website to store the information of consumers. In this way, it isrequired for organization to maintain the security and privacy in proper manner. Sometimes, it isthe challenges in the business process that affect the operations and their functions.
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Digital Marketing Assignment - L'Oreal companylg...
|12
|3255
|131
Digital Marketing Plan - Assignmentlg...
|20
|5856
|183
Digital Marketinglg...
|17
|5530
|28
Digital Marketing at L'Oreallg...
|14
|3138
|274
Digital Marketing in L'Oreal Companylg...
|17
|5534
|298
Digital Marketing for L'Oreallg...
|12
|3554
|167