Effectiveness of Digital Marketing

This study material from Desklib discusses the effectiveness of digital marketing, covering topics such as the marketing mix, communication mix, and social media channels used by companies. The content includes examples and references. Course code BMP3006.

BMP3006
Practical Digital Marketing
Assessment 1
Effectiveness of Digital Marketing
Submitted by:
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Contents
Part 1 p-p
Description and discussion of the Marketing mix with examples
p
1

Description and discussion of the key elements of the communications
mix with examples p
Part 2 p-p
Explanation of how each of the social media channels are used as
part of a brand’s or company’s communications strategy (using
examples: p-p
LinkedIn p
Facebook p
Twitter p
Snapchat p
An explanation of why I think the social media content is effective.
References p
2

Part 1
Description and discussion of the Marketing mix with examples
The marketing mic is defined as an tool which helps the business organisation to
plan in order to market their products and services in an effective and efficient manner. It
is very important for the organisation to consider this tool in order to market the market
the products to its customers. There are various elements of this marketing mic which
need to be considered by the marketer in order to promote the products effectively. There
are various P'S discussed below;
Product- This is defined as an item which is offered by the business organisation in
order to serve to its customers. It is very important that the company defined its product
in a right manner to its customers. There are variety of products which can be distributed
by the business organisation in order to satisfy the customers needs and wants. Every
organisation determines that the company is offering the product or service to its
customers. It is important that the company focus on the quality fo product and the
designing of the product contains all the valuable information for the customers. (Kannan,
P.K., 2020)
Price- The price is defined as the cost which has been paid by the customers of the
product. This is considered as a sales price of the product or service which reflects what
the consumers are willing to pay for it. It is identified that it is very important for the
marketers to research which is based on the pricing of the product or service. There are
various pricing strategies which can be considered by the company in order to attract
them with pricing of the companies product or services.
Place- This is related to the areas of distribution of the product or service. It is very
important that the company need to analyse the various areas where the company can
distribute its product or services. This also includes the online or offline platforms. It is
very essential that the company is able to make their products or services available at
the right places so that customers are able to reach there. (Idrisova, H., 2021)
Promotion- This includes the various activities in order to promote the product or
services within the market. There are various campaigns which can be considered by the
organization in order to make the consumers aware of the product and services. It is very
important that the organisation is able to focus on the promotional tools such as
advertising, digital methods through which it can promote products and services.
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Description and discussion of the key elements of the communications
mix with examples
It is very important for the organisation to communicate of the various
products and services to its customers. The communication mix is related to
the ways in which the company can focus on making available of the
products or services. This is the way in which the customers are able to
know of the product or service in the market. There are various elements
of communication mix which are discussed below;
 Advertising- This is the tool which can be used by the business
organisation in order to advertise of the product or service within
the market. The advertising is elated to the various aspect which
can be within the newspaper, television on any other platform. It is
the most effective communication strategy where the organisation
is able to target the large set of customers. (Rabby, F., Chimhundu, R.
and Hassan, R., 2022)
 Digital marketing- This is the tool which can be utilised by the
organisations where the company can focus on the various digital
platforms in order to market of the products. The digital marketing
can nuclide the use of the digital platforms which can help in
targeting the customers. this involves with the use of the various
platform such as social media and online marketing.
 Direct marketing- this is defined as the way of communicating to
its customers where the marketer can involve in personal selling,
door to door selling which can help in attracting customers. This is
the another way of communication of the product for the business
organisation.
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 Sales promotion- it is the way of communication of the product or
service where the business organisation can adept the various
sales promotional techniques such as discounts, coupons. This is
the way of attracting customers towards the brand and the
organisation. (Sajida, M.A.H.M.M.A.D. and Gopinath, M., 2020)
There are various communication strategies which can be adopted by
the business organisation in order to communicate with the customers of the
product or service. For examples the company can use the various sales
promotion in order to attract customers. This can include the discounts,
offers, coupons for the customers. For example Tesco company uses the
sales promotion as a communication technique in order to offer the variety
of products and services at discounts. As the people are attractive towards
such schemes. It is very important for the organisation to focus on the
various digital platforms which has a significant impact over the
organisation. This also helps in attracting customers in an effective way.
Part 2
Explanation of how each of the social media channels are used as
part of a brand’s or company’s communications strategy (using
examples:
LinkedIn
This is the type of social media which can be used by the business
organisations in order to communicate with the customers in an
effective way. It is very important for the business organisation to create
a profile and can let people know about the organization. This is a
platform which is specially used by the the companies for hiring people
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in an effective way. The linked in is the platform which can allow the
users know of the vacancies in order to apply for the job profile. This is
the way in which best and suitable candidate can be attracted towards
the business organisation. There are various companies over the linked
in and the people have their profile which need t be updated from time to
time in order to get the best possible opportunity. This is way where the
company business organization can communicate to people. There are
various options available in order to hire the people. (Woldu, M.Y., 2019)
Facebook
This is the platform where the business organisation is able
to communicate to its customers. It is the another type of social media
which can be used by the organisation in order to target the large
customers. It is very important that the companies focus on the different
strategies over social media. The Facebook is utilised by the business
enterprise where it can post of the products or services over the
Facebook page of the business organisation. This is the most effective
social media platform which can be used by the business organisation in
order to advertise of the product or services. There are million of users
over the Facebook which can be attracted by the companies in order to
increase their sales and revenue. This is the social media where the
people are attracted because of the post ad likes which are been shared
over the internet. This is the most fast and spreading social media which
can be utilised by the business enterprise. Fro example, Tesco can post
of the products or services of the company where the customers will be
able to know of the variety of products.(Cruz-Milán, O. and Avsar, V., 2021)
Twitter
The is the another type of social media which is a platform for the
organisation in order to communicate with its customers. This is the
platform where there is the system of the tweets where the organisation
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can launch its product over the twitter in order to let them know of the
product or service of the company. This is the attractive tool which is
used by the business organisation in order to communicate in an
effective way. It is very important for the organisation to focus on
different platforms to attract customers and market the product
in an effective way. Fro example the Apple company uses this
platform in order to promote its products and services. The business
organisation launches its product over the Twitter in order to attract the
large and valuable customers. This is the communication strategy of the
company which uses Twitter as the best platform in order to make aware
of the new series and launches of the company and the brand has a
strategic framework in order to attract them.(Sharma, P. and Shrivastava, A.K.,
2021)
Snapchat
This is the platform here there is sharing of the photos and
videos. It is the use of the social media where there are large number of
consumers. It is the most attractive platform for the companies ans youth
is very much attracted to this social media and uses this platform in their
daily lives. There are various companies which have taken this platform
as a strategy to communicate with its customers. For example the
company Nike uses this platform in order to communicate with its
customers where the use of the different filters with the people using the
shoes of the company has attracted the customers in an effective and
efficient way. It is very important for the business organisation to make
use of the different platforms in today's world as there are various
effective ways in which the companies can focus on en effective
communication. (Zahay, D., 2020)
An explanation of why I think the social media content is effective.
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It is identified that social media content is most effective for the business
organization. The digital methods in order to attract customers is important for the business
enterprises. As the digital marketing has taken over the market of attracting customers.
There was a time where the people were involve in the traditional marketing and now a
days the use of digital platforms is an effective tool where the companies need to focus on
the large set of customers. It is very important that the business organization focus on
creating the consent which helps in attracting customers. The social media is used in
different ways. The organization can focus on attracting by a single post and influencing the
people in order to purchase the product or services. This is the communication which can be
made by the company. This is an effective because the people are influenced because of
the word of mouth of the visual pictures which has been shown over the social media. It is
very important that the company concentrate on the various strategies of creating content.
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References
Kannan, P.K., 2020. Key Components of a Digital Marketing Strategy. In The Routledge
Companion to Strategic Marketing (pp. 231-244). Routledge.
Idrisova, H., 2021. Brand values in digital marketing: What do they mean and how can they
affect consumers’ decisions? (Doctoral dissertation, soe).
Rabby, F., Chimhundu, R. and Hassan, R., 2022. Blockchain-Enabled Trust Management for
Digital Marketing in the Industry 4.0 Era. In Advances in Blockchain Technology for
Cyber Physical Systems (pp. 303-321). Springer, Cham.
Sajida, M.A.H.M.M.A.D. and Gopinath, M., 2020. Digital Marketing in the Challenging
Age: an Empirical Study. Journal of Information Storage and Processing
Systems, 19(3), pp.58-70.
Woldu, M.Y., 2019. Digital marketing strategy development plan.
Cruz-Milán, O. and Avsar, V., 2021. Evaluating the effects of an online marketing program:
The case of Mexico’s national tourism promotion board. Journal of Global Scholars
of Marketing Science, 31(4), pp.645-662.
Sharma, P. and Shrivastava, A.K., 2021. Marketing strategy for financial services in Indian
financial service institutions. FIIB Business Review, 10(4), pp.404-412.
Djuraxodjaevich Boboev, L.K., Rustamovich Khalikov, U. and Anvarjonovich Ismailov, D.,
2021, December. The Automotive Industry's Digital Marketing: A Comparison of
Traditional and Digital Marketing Techniques. In The 5th International Conference on
Future Networks & Distributed Systems (pp. 453-457).
Zahay, D., 2020. Digital marketing management: A handbook for the current (or Future) CEO.
business expert press.
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