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Impact of Digital Marketing on UK's Retail Industry during Covid-19 Pandemic: A Study on Tesco Plc

   

Added on  2023-06-11

10 Pages617 Words320 Views
Part 1
Research Methods

Table of Contents
INTRODUCTION
Literature Search and Preliminary Literature Review
CONCLUSION
References

INTRODUCTION
Background to the Project
The current research is based on the digital marketing
which is an online form of marketing in the UK's retail
industry specifically in Tesco during pandemic. Tesco
Plc is one of the leading international retail
supermarket company headquartered in UK and
established in 1919.

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