Impact of COVID-19 on Customer Buying Behavior: A Study on Tesco

Business Research
Project
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Table of Contents
Chapter 1: Introduction....................................................................................................................3
Rationale.....................................................................................................................................3
Research Question.......................................................................................................................3
Research Aim..............................................................................................................................3
Research Objectives ...................................................................................................................3
Chapter 2: Preliminary Literature Review ......................................................................................3
What is the concept of customer buying behaviour within an organisation?.............................3
What is the impact of covid 19 global pandemic on customer buying behaviour within Tesco
working environment?................................................................................................................4
What are the challenges faced by Tesco at a time of global pandemic? ....................................5
Chapter 3: Methodology .................................................................................................................6
Research methodology ...............................................................................................................6
Sampling.....................................................................................................................................6
Data collection methods..............................................................................................................6
Data analysis methods.................................................................................................................7
Ethical considerations.................................................................................................................7
Research Limitations ..................................................................................................................7
Timeline......................................................................................................................................8
References......................................................................................................................................10
Books and journals....................................................................................................................10
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Chapter 1: Introduction
Rationale
The rationale of choosing this topic is that in current era global pandemic is most of the
important issue within every organisation. This has impacted a lot of organisational and resulting
in decreasing of the profits and revenue of the organisation. Further, It has impacted the
customer buying behaviour because they have shifted towards online purchasing of the products
and services (Vukasović, 2021). Further, for conducting this research, it is the personal reason
for the researcher because by this they will be helpful in gaining some of the skill and the
information that is communication skills, time management skills and the researches and
analytical skills. These skills and knowledge will helps in future. This will be helpful in gaining
more informational and this will helps at the near future when they apply for the job.
Research Question
 What is the concept of customer buying behaviour within an organisation?
 What is the impact of covid 19 global pandemic on customer buying behaviour within
Tesco working environment?
 What are the recommendations for retail industry for managing customer behaviour post
COVID situation?
Research Aim
“To determine the impact of covid 19 global pandemic on the customer buying
behaviour.” A study on Tesco.
Research Objectives
 To determine the concept of customer buying behaviour within an organisation.
 To analyse the impact of covid 19 global pandemic on customer buying behaviour within
Tesco working environment.
 To recommend retail industry for managing customer behaviour post COVID situation
Chapter 2: Preliminary Literature Review
What is the concept of customer buying behaviour within an organisation?
According to Nguyen, Armoogum, and Nguyen Thi, (2021) Customer buying behaviour
is the actions that is taken by customers before buying of any of the products and services from
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