Digital Marketing Opportunity in Australia

Digital Marketing
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Executive summary
Digital marketing is whole about creating brand awareness with the help of some
tools such as internet, social media, and search engines. Moreover, there are more
opportunities into Australian bike market for business expansion. For instance, an
research persona is performed using focus group, customer survey and market
research. In addition to this, marketing channel and digital advertising are applied for
creating awareness among people who live in Australia. Key performance indicators are
utilised for determining the strategic, operational and financial attainment of company
basically in comparison to another business into same industry
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Table of Contents
Executive summary.......................................................................................................................2
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
Digital Marketing Opportunity..................................................................................................4
TASK 2............................................................................................................................................7
Persona Research....................................................................................................................7
TASK 3............................................................................................................................................9
Short term Market impact........................................................................................................9
TASK 4..........................................................................................................................................12
Fiscal oversight........................................................................................................................12
CONCLUSION.............................................................................................................................14
REFERENCES............................................................................................................................15
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INTRODUCTION
Digital marketing encompasses whole efforts of marketing which utilises an
electronic devices or internet. Moreover, it is the usages of internet, social media,
search engines and many more to reach customers. It targets a particular segment of
consumer base as well as is interactive (Behera and et.al., 2020). This is essential for
the business as well as brand awareness. In addition to this, it is considered as one of
the emerging techniques which have been adapted through various firms in order to
promote its products or services into digital forms. As per the given scenario, this report
is based on Worldwide e- bikes which is a company which is planning to expand their
business into Australia market. For instance, some topics that are discussed such as
opportunity of digital marketing, Persona research along with its benefits and digital
marketing tactics. Apart from this, the importance of Google analytics as well as
identification of key performance indicator is also discussed in this report.
TASK 1
Digital Marketing Opportunity
Overview of Digital marketing in Australia
In the Middle East, there are about 258.8 million populations, 306.1 million
mobile phone connection, 182.1 million are internet users as well as in about 125.4
million people are there who are active on social media users. Digital marketing is vital
for business of all sizes with above 21 million Australians utilising the internet. It spend
is valued at around $7-9 billion in year 2019 as well as its upcoming approximates
search much stronger, because of continual attraction upon digital channels. Australia
has medium market maturity for the suppliers and buyers of digital marketing. The
markets for digital services are healthy development with industries like telecom, retail
and others.
Current opportunities for marketing eBikes (digitally) in Australia.
Digital marketing is known to be the booming industry and full of opportunities in
Australia. As market of e- bike was valued at 15.42 billion in year 2019 as well as this is
anticipated to witness a CAGR of 6.21% at the anticipated period 2020 to 2025 ( E- bike
market. 2020). E- bike is also called the electronic bicycle with an integrated e- motor
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