Internet Marketing InTRODUCTION
Added on 2020-06-04
9 Pages2680 Words488 Views
INTERNET MARKETING
Table of ContentsINTRODUCTION....................................................................................................................................................3TASK 1.....................................................................................................................................................................3P1 Functions of internet marketing.....................................................................................................................3P2 Use of internet marketing..............................................................................................................................4TASK 2 ....................................................................................................................................................................4P3 Importance of internet marketing..................................................................................................................4TASK 3.....................................................................................................................................................................5P4 Opportunities of internet marketing in marketing mix..................................................................................5P5 Role of internet marketing in achieving success...........................................................................................6P6 Challenges of globalisation...........................................................................................................................6TASK 4.....................................................................................................................................................................8D1 Effectiveness of internet marketing..............................................................................................................8CONCLUSION........................................................................................................................................................8References................................................................................................................................................................9..................................................................................................................................................................................9
INTRODUCTIONInternet marketing is also known as data-driven marketing. It is used for themarketing of goods and services via electronic medium. Products are sold mostly on internetor by using mobile phones, display advertisement and by other digital technologies. It isdeveloped since 1990's and 2000's that changed the way of businesses and brands usetechnology for marketing. As its platforms are increasingly incorporated into marketing planand everyday life and as people use digital devices in place of visiting shops, it become moreeasy and efficient (Chaffey, 2010). Examples of internet marketing such as search engineoptimization, search engine marketing, content marketing, content automation, campaignmarketing, e-commerce marketing, social media marketing, social media optimization etc.It refers to advertising and marketing efforts that use the web and email to generatedirects sale by way of electronic commerce, web sites or emails. These efforts are typicallyused in conjunction with traditional types of advertising like radio, television, newspapersand magazines.TASK 1P1 Functions of internet marketing.Web advertisement- It is one of the medium of business use to engage thecustomers. It provides a platform to place advertisements with the possibility to reachmillions of customers around the world. There are many of advertisement options areavailable on the web, you can place your advertisement on most famous websites that areappropriate for a particular business. The web as a sale channel- It also provides the facility to retailers an additionalchannel of advertisement to sell their products there. The capability of selling goods withoutbearing the cost of rent out and stock additional retail floor space. It is also helpful forentrepreneurs who want to manage low start-up cost.Marketing research- Collecting informations regarding the preferences and habits ofcustomers is an important part of marketing. If you don't know that what is the needs ofcustomer like how much they are willing to pay for the goods and who are your competitorsthen it is very difficult to offer right product to the market. The internet can be used by the
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Internet Marketing in Business - Mark & Spencerlg...
|12
|3651
|26
Introduction to Internet Marketinglg...
|11
|3538
|145
Report on Internet Marketing in Businesslg...
|10
|2855
|22
Role of Internet Marketing in Businesslg...
|10
|2825
|88
Assignment Internet Marketinglg...
|10
|2858
|179
Assignment on Internet Marketinglg...
|9
|2785
|32