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Internet Marketing : Report On Amazon

   

Added on  2020-01-28

12 Pages3801 Words57 Views
Internet Marketing

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Elements of internet marketing. ...........................................................................................11.2 Internet marketing mix. ........................................................................................................21.3 Comparison of e marketing tools. ........................................................................................21.4 Interactive order processing..................................................................................................32.1 Search engine marketing.......................................................................................................32.2 Suitable Opt in e mail marketing..........................................................................................32.3 Online public relations..........................................................................................................42.4 Digital media communities...................................................................................................43.1 Secondary market research...................................................................................................53.2 Online survey........................................................................................................................53.3 Electronic customer relationship marketing. ........................................................................6TASK 2............................................................................................................................................64.1 Internet marketing plan.........................................................................................................64.2 Covered in PPT.....................................................................................................................7COCLUSION ..................................................................................................................................7REFERENCE...................................................................................................................................8

INTRODUCTIONInternet is a full flashed network which is connected with most of the peoples andorganizations of the world(Zott, Amit and Massa, 2011). Internet marketing is a tool which ishaving huge power to grow up a business but this is necessary a part to use it in appropriatemanner. Most of the companies are using this latest trend to expand their sales and market share.Many companies who are working with the old and regular trends are adopting the new trendlike; internet marketing. It is very essential for them to manage their sale, they also making theironline portal and making their transaction via this channel. Now this is a need for every companybecause many new companies are using this latest trend mainly. Amazon is not spending muchinvestments in the sales stores in the market and they are simply using the online retail for thosetype of customer's who wants their products at home and they are not having so much time for amarket shopping. Amazon is having a profit approx $500 Million in 2016 which is enough tomark the success of the latest internet marketing(Yiu, Grant and Edgar, 2007). This can bepossible cause they are using the best format and element of internet marketing. TASK 11.1 Elements of internet marketing. Internet marketing is some elements which are making a foundation for a successfulorganization. Here are some of the key elements of internet marketing which are used by theAmazon; Digital marketing; This is the the main base of Amazon, digital marketing is a term which isrelated to the company who are using the latest technology and internet to explore their businessand customers. The company is mainly dealing on the internet and they are using various tools ofthe digital marketing like; Search engine optimisation; This is related to the visibility on the search engines like;Google, Bing and Yahoo. The company have some keywords in their website content which ishelpful to be them in the top of searching list in these search engines(Yan, and et.al., 2008). Search engine marketing; This is a tool which helps in the promotions of their website viaincreasing their visibility in search engine results per page. They are having a marketingcompanies which helps them in this. 1

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