Search Engine Marketing as a Digital Marketing Tool

DIGITAL MARKETING

TABLE OF CONTENTS
Introduction......................................................................................................................................1
Survey of current Search Engine marketing practise which is being used by industry as a Digital
marketing tool..................................................................................................................................1
Discussion of Simbound helped in gaining understanding of Search Engine Marketing...............4
Conclusion.......................................................................................................................................6
REFERENCES................................................................................................................................8

Introduction
Search engine optimization is a kind of digital marketing strategy that focuses upon
marketing or promotion of brands by increasing visibility of brands on search engine results
though paid advertising (Aswani and et. al., 2018). Search engine marketing strategy uses search
engine optimization technique though which higher search ranking can be achieved by brands in
search engine brands result pages. These ranking of brands can be enhanced with the help of pay
per click strategy as well. It is one of the most important digital marketing tool or strategy which
is used by most of the organizations today because it helps organizations to concert clicks into
potential customers that can further help organization increasing their overall profitability. It
helps the organization in targeting specific keywords that are used by users of search engine for
researching about a specific products and services (Nyagadza, 2020). These key words help
organizations to develop a proper and effective campaign so that thy can develop successful Sem
and enhance their overall sales and profitability. Today most of the industries are focusing upon
using search engine marketing for marketing of their brand name, products and services in order
to attract a greater number of customers. This report will be focusing upon discussing upon
current industry trend of using search engine optimization as a digital marketing tool or strategy
in a detailed manner. this report will further focus upon ways in which SEM strategy works, why
is it used what are its benefits. Other than this, in this report ways in which Search engine
marketing technique is used in Simbound digital marketing simulation game has also been
discussed in a proper and appropriate manner. in this report using results of this Simbound
simulation game, Search engine marketing strategy has been explained in detailed manner, ways
in which this game helped in understanding PPC, driving paid search results.
Survey of current Search Engine marketing practise which is being used by
industry as a Digital marketing tool
Digital marketing is most commonly focused strategy which is focused upon by
organizations (Clarke and et. al., 2018). Search engine marketing is one of the most effective
digital marketing tool or strategy that can help organizations to enhance or grow their business in
this increasingly competitive market place. It is an act of using paid strategies in order to
increase search visibility of business. Many organizations pay for advertisements so that their
brand or their website can appear on search Engine result page. Using this strategy organizations
select some keywords so that when users search for those key terms of search engine, results can
1