Survey of Current Industry Practices and Tools

Survey of current Industry
practices and tools

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Explanation of the topic..............................................................................................................3
The Simbound simulations..........................................................................................................4
Techniques used in simbound.....................................................................................................5
Experience with simbound..........................................................................................................6
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Digital marketing is the marketing in terms of technology that is electronic devices. It is
the advertisement that is through online digital channels such as websites, search engines, email
and mobile apps etc. Digital platforms becomes increasing in corporate sector as they are using
digital services instead of physical connection in everyday life. Search engine marketing is one
of the form of digital marketing that includes promotion of websites in search engine pages that
is through paid advertising. Search engine marketing is a tool, techniques or strategy that helps in
optimizing the visibility of websites in the search engine platforms (Lui and Au, 2017). SEM is
used in digital marketing by making the brand of the company and known to the world. This also
helps in company to generate conversations by ensuring that company's ads are really effective.
It also brings heavy qualified traffic to the search engine page. Because this ensures that traffic
will be on that pages only where people are interested in company's brand. Google search engine
is the best marketing which is done in modern world to become a biggest sources of profits.
This report covers SEM technique that why it is used and what are the benefits of using
this strategy. SEM is the way to create and edit the websites that are company's page get higher
rank more than other pages in search engine. It covers what factors affecting the algorithms, in
email how it is underpinned by AI and automation. Also, it covers discussion of Simbound and
evaluating of this that hoe it has helped in understanding the topic. How did the game helps in
understand PPC (pay- per- click advertising) and driving paid search results to landing pages.
Lastly it includes conclusion that has made some new techniques which can helps the business in
achieving it objectives.
MAIN BODY
Explanation of the topic
Search engine marketing is the best optimization way to reach your target audience.
Search engine marketing is also refers as the paid search ads campaign. It is include as set of
tools, different techniques and strategies that help to make a clear visibility of the website and
web page with the help of search engine (Havriliuc, Bleoju and Capatina, 2019). Mostly there are
two type of results in search engine: organic result and paid result. In organic, search engine
show an algorithm, that tells the company about which website is best to respond in the base of

specific query. Unlike the organic result; in paid results the advertisers pay an amount for the
every single click on their website by the visitors.
There are the various reasons because of search engine marketing is used by the
companies. As SEM brings the highly qualified traffic to the companies page, it is the best way
to attract the customers. Make the company is visible throughout the world; placing the company
at top in the market of search engine marketing help the company to become popular in the
market.
There are various benefits which help the company to make the good brand image and
create the brand awareness this can be done by showing ad's in headlines, URL , and search
engine of the google. Furthermore search engine marketing is the beneficial to implement and
manage the ads easily (Chaffey and Ellis-Chadwick, 2019). A company can easily run and
manage their search engine ad's easily and it help in making the budget and specify the speed
performance of the campaign. Search engine marketing help the company to target the right
audience, as it is depend on the customer's search engine intentions. The right word which can
trigger the audience and show the products to create the highly optimized advertisement.
The Simbound simulations
Simbound is the simulation of the games which is provided by the simbound company, to
the many organisation as it advertise the company in the digital marketing platform. Simbound is
the game which is played by no real cash money it is played by the virtual cash for influencing
the behaviour of the people when they are using and purchasing the game online to check the
experience of the market in the virtual platform (Negoiţă and et.al., 2018). It is a realistic game
as it is made with the market research but as it is a virtual gaming platform it can't show the
100% prediction or market reaction of the campaign in the company.
Return on advertisement spend (ROAS): It is the cost which is involved by the
company in the promotions and after the result they get the profit. The company use the formula
to analysis the performance and if they get more than 1 in result it means the campaign was
successful and vice versa.
Cost per acquisition: It is the cost which is used by the company to make and welcome
the new customers. The customers go to their landing page and help them in increasing the
performance of the champaign.