Advertising and Media in McDonald's Breakfast in Hong Kong

This report discusses the target market and advertising strategies of McDonald's Breakfast in Hong Kong, along with the availability of delicious services and ineffective marketing strategies. It also analyzes the market environment, competitors, and advertising objectives.

Advertising and
media

Contents
INTRODUCTION.......................................................................................................................4
Part I.............................................................................................................................................4
Part 2............................................................................................................................................8
Conclusion.................................................................................................................................15
REFERENCES..........................................................................................................................16

INTRODUCTION
Adverting and media is considered to be important part for development of business as the
whole strategies in order for business to gain more level of competitive advantages and
gaining major level of customers by increasing the business turnaround development.
Advertising can be achieved using various media like television, newspapers, banners,
pamphlets, websites and other social sites. Media is basically termed as the medium of for
advertiser to have conveying message with regard to selected products towards potenial
customers and promotion of product.
McDonald's Breakfast is one of company full level of satisfying of breakfast in
morning. The McDonald's Breakfast in Hong Kong is having the availability of delicious
services along ineffective marketing strategies. In the following report here will be discussion
of the target market of McDonald's Breakfast along with effective developments of the
advertising marketing campaign into a significant way. The report will have inclusion of
adverting of MacDonald new breakfast with the various media to convey the message to
potential market. The company tends to have analysis various competitors analysis and
marketing strategies of company development.
Part I
Market segment. The McDonald's Breakfast is mainly targeting the potential customer who
are living for there respective studies and job in specific location's in order to have earning of
life. There is more level d description of the one who are required in order to have working in
earthier significant early shift or working all their midnight to have the further level of
proceeding in significant understanding. As per the segmentation is done according to
demographics and psycho graphics segmentation. As per formal have classification is 18-30
years along with occupations as student or employees. On the other hand later have strivers
who are trendily, fun-loving, impulsive along with having the perception of defining success
with money active costumers.
Consumer buying behavior towards the McDonald's Breakfast views need to have grabbing
food fast along with being trendy, fun-loving, impulsive along with having the perception of
defining success with money active costumers. McDonald's Breakfast in Hong Kong with the

availability of delicious services by developing ineffective marketing strategies. The consumer
were having the app of company in order to have the grabbing for food in more significant
way.
Perception regarding brand is the affiliated with creating good level of impression with
there quality of food and mood of consumers in the restaurant. The company is serving
customers with their most impulsive nature by having the awareness towards fresh meat which
impacts the mental stages of have effective correspondence of consumer decision makings in
effective way. The consumer finds it more level of convenient in order to bring memories of
happiness from their childhood by affording variety of choices which is considered to be
health among customers in significant level.
Needs of the consumer is order to have companies the proper understanding in
offering level of creative choices which is having the regional offering and limited time
towards the delivering of menus to the significant customer in restaurant. The restaurant
should understand the consumer are usually in morning rush and have striven in order to have
Providence of food on time. The customer need to grab the food as fast it can be possible
along with enjoying more choices to have establishment of better mood.
Latent needs of customer are to make the food in order to be more level of localized
as per the demand of customer who are living and residing in Hong Kong so that they are had
the familiarity with acceptance of their local taste. The customer is more looking towards the
healthy food to be offered in breakfast to potential customer in order to make the day ahead
happy and energetic. The addition of vegetarian items in food such as salad oat meals,
pancakes, hash brown which are basically owned by there respective competitors. The
company have the development of various level of facilities in order to attract the potential
market at more significant level. They have addition of pre order functions so that customer
has the order before and pick it up at later. This help customer to have reduction in waiting
time in morning rushing hours.
Major level of competitors. The company have the development of the competitor at both
locals and nationalized level. As per the competitors company have to face the major level of
competition of Cafe DE Coral, Fairwood. On the other hand at the national and international
level accompany is more about KFC with lighter level of breakfast and existence of Starbucks,
Pacific Coffee ,Pret A Manager the lighter breakfast.

Unfulfilled needs of consumers is that the consumer want more level of simplified menu
which can make t ordering quicker which will make customer happy and revealing he
customer to have developmental of core competencies. The consumer wants to have reduction
in time period for serving the menu which is all over increasing turnover of customers. More
to that company have reduced the image of restaurant which is serving the cheap food at
shorter times. The McDonald's Breakfast in Hong Kong is lacking with menus for vegetarian
food lovers along with consisting of drinks in menu car. The bottom line is that company is
trying to please its customer in every significant way but having the failure to get success. is
all time having the management of competitors who are wrong. The company have to open the
door for reals composition who are Wendy Co. McDonald’s Corporation along with restaurant
brand international which are subsidiary of burger Kong to take over the market insignificant
way. The restaurant should understand the consumer are usually in morning rush and have
striven in order to have Providence of food on time.
Market driving strategies as the company has taken the development of catering growing
needs of customer realizing in different segment which helps them to have better competitive
environment in significant way. The company have developments to crater at quality at the
settlement at strategic location which being integrated bye 3 rd party logistics for consumer to
have availability of foods all along the service delivery channels in more significant way.
The firm is also trying tie have the setup of store in turnaround way 24 hours to have
beck end of integration which is considered to be more necessary for developing the needs.
The company have more level of developmental of generic and diversifying strategies which
have better satisfaction of customer demand along with improving revenues ans spreading of
risk in most evaluative way. McDonald’s Corporation emphasizes advertising as its main
approach to promote its products.
The company have significant level of developmental of virtual sites where customers can
have access to menu and buy the products which is major lays supposition company corporate
mission and vision serving more customer all around world.
Conclusion
From the above it has been concluded that the company is facing major level of issues
in order to have the successes of new ideas after all being implementation a various level of
strategies which is turning out to be more level of ineffective in developing the business in

Hong Kong. The company has well planned segmentation of market but not understanding
customer need to grab the food as fast it can be possible along with enjoying more choices to
have establishment of better mood. McDonald's Breakfast in Hong Kong with the availability
of delicious services by developing ineffective marketing strategies. Company is trying to
please its customer in every significant way but having the failure to get success as all time
having the management of competitors who are wrong. There is lack in understanding latent
needs of customer that is addition of vegetarian items in food such as salad oat meals,
pancakes, hash brown which are basically owned by there respective competitors. The
company have developmental of virtual websites but turn to ineffective. So the MacDonald is
pursuing need in order to have development of effective advertising strategies in order to
create awareness in the market in more significant way.

Part 2
Introduction
McDonald's Breakfast is one of company full level of satisfying of breakfast in morning. The
McDonald's Breakfast in Hong Kong is having the availability of delicious services along
ineffective marketing strategies. In the following plan here will be discussion of the target
market of McDonald's Breakfast along with effective developments of the advertising
marketing campaign into a significant way.
Market Environment.
Externals analysis
PESTLE
Political factor
The political concern of company MacDonald are majorly concerns with regard to the strict
labour laws in Hong Kong which is impacting the hiring process of company. The firm have
paying the increased level of wages which s impacting the profitability of company in more
significant way. Due to the political factor company have the ban of impost is husi products
which have significantly effected the sales of company in Hong Kong market.
There are' t good services and taxes in the country.
Economical factor
There is good reputation id the MacDonald company which have the major application of
scientific management. The company have the development of the growing level of market
shares. The company have to face cost of supplies as because of inflation which will be
turning out to be threat for MacDonald.
Social factor
The increased level of education and employment opportunities in the Hong Kong has
development the better demand of the company or fast food product which is Turin to be more
beneficial in developmental of market share among the consumer. This will helps the company
to have effective marketing of MacDonald breakfast among employee and the student who
haven't to have Addison to healthier diet in their food.

The company is analysis the market which is making pronominal understanding of shift of
consumer towards food item such as vegan one. The company have basic idea to includes
omni pork product will be more excellent to have launch and succeed in market.
Technological factor
The county in more developed to new technologies and have the positioning which is more
developing the promotion of food producers with use of the more social development network
in more to develop and promote products into target market.
The company have developed in chasing management of inventory systems which have
allowing company to have the allowances of easy payment.
Environmental factor
The company is implementation more of smoke free policy along with development of more
the gym freak market which is providing of more vegan diet such as inclusion of omni pork
products which is moving way from meat products.
The company have major level of involvements of the social services along with development
of charity work which is donation of certain of sales into donation.
Internal analysis
SWOT analysis
Strength
The company will have development or preparation of breakfast (versatile) than its existing
compositor which is considered to have the existence in more of prominent branches.
The company will have the opening of brand open for more than 24*7 hours.
The coamsny have the major level of offerieng at 4am as they are 24 hours operation and not
many restaurant offers food at this time.
This will helps the company to have the potential customers who are government one door
work in 24 hours shift.
Weaknesses
The company have the face the strict labor laws which is hiring the development of products
in more significant way.
MacDonald has toe follow up of strict laws of food developed by Hong Kong government.
Meat lover will be disappointed with the development of new idea.
Threat

The company is facing major level of composition from its compositor with regard to
developmental of new ideas of produce which helps in increasing the level of sales.
Opportunities
The increasing demand of healthier foods will be turning out to be the opportunity in
developing the idea of business in now significant way.
There is major level of involve in the social services which is exactly working for
development of economy in significant way.
Competitors Analysis
Bargaining power of suppliers is low as the firm is having a large level of competitors
From vegetarian to non-vegetarian the QSR brand carefully selects its suppliers and resources.
It cares for the food quality and therefore sources responsibly grown raw material. These
suppliers are mostly small and do not hold any significant clout against the fast food brand.
Bargaining power of the customers:
it is considered to be high as the switching costs are very low for the customers, brands cannot
afford to lose their customers because each one of them is precious the company is present ast
global level along with having greater level of reputation.
Threat of substitute products:
There are competitors firm which are apart from the fast food brands that use compete with
McDonald and offer substitute products. The threat from substitute products gets moderated.
The company is having stronger level of market presence and images which makes its
moderates for international QSR standard. The food at KFC in Hong Kong is nice and fresh as
they have enough of a selection for anybody to pick from. For some reason they don't serve
chips / fries, but the rest of the food is very tasty.
Threat of new entrants:
This is also been considered as moderate because the entry into new market is considered to
very high. There is major level of requirement of large investments in supply chain, operations
and marketing as well as human resources. This limits the threat from the entrants.
Competitive Rivalry among the existing players

The level of competitive rivalry among the existing players in the QSR industry is very high.
All the brands are competing for market share and the fight gets intense because of the focus
and expenditure on marketing. The overall competitive rivalry between the existing players is
high.
Cafe coral is cosnided to be te publicly listes one to have the chinese a fast food restaurant
group which owns and operates fast food.
Advertising Objectives
The objective of the advertising campaign is all about-
 To raise the environmental awareness regarding the donation of specific part of earning
into charity.
 To improve the image of firm among potential customers in significant way.
 To have providence of vegan friendly restaurant with inclusion of Omni pork items.
 To increase the level of breakfast varieties.
 To increase the sale of company in Hong Kong.
 To have effective distribution of products by working beyond meat.
Market Segmentation
The market segmentation of market is done on is done according to demographics and psycho
graphics segmentation. As per formal have classification is10- 75years which will be having
consistency of occupations as student or employees. The life cycle of the consumer will be
bachelor stages or newly married couples.
Market segmentation
Demographics
Age- 10- 75years.
Family size 1-2 in numbers.
Family life cycle- occupations as student, employees or married couples.
On the other hand later have strivers who are trendily, fun-loving, impulsive along with having
the perception of defining success with money active costumers. More of the gym freak
personality who are very interested to have healthy directs such as the vegan one moving away
from the meat diet and add something more healthy in schedule.
Psycho Graphics Segmentation

Trendy and fun-loving
Gym freak personality interested into vegan diet by adding something more healthy in
schedule.
Social class which are such as the middle, lower uppers' and upper scupper's.
MacDonald have been offering the different meals which is fitting for youngsters and students
as the people in big cities are more is beaming outgoing and social.
The company has the varsity of offering with signifiant level of innovation with regard to its
product development such as McDonald breakfast which is offering health food by operating
all over 24 hours of clock to students, employee or the friends to hang out.
Target marketplace
The company have successfully differentiated the market segmentation which is majorly
targeting student, employee and newly-wed couples by providence of healthy diet in morning
to make their day more existing.
The company so targeting the gym freak market which is providing of more vegan diet such as
inclusion of omni pork products which is moving way from meat products.
Positioning of MacDonald breakfast
'The Simpler Is Better'
The company have position the breakfast at the slogan as to create the rawness regarding the
healthier foods they are actually offering which have inclusion of vegan foods and dishes such
as omni pork along with increasing the availability of variety in developing the business in
more significant way.
Creative Message Strategy
The creative message strategy which is being used by MacDonald breakfast I order to have the
developing in way of awareness in more to create makes customer more convenience in more
order to have developmental in more significant way.
The approach will be used as cognitive which have the implementation of generic messages
along with being primitive.
The company will pay major focus on the unique selling promotion and ore of comparative ad.
MacDonald's breakfast will have the cares way of understanding which will have avoidance
with regard to with as the innovative step to motivate the sales with regard to product
development.

Media Strategy
The company MacDonald is being known as the one of major fast food brands in the world
which is basically being communicating with the helps of its comprehensive approval to
adverting and marketing. The company have the usage of combination of the digital, print,
social networking sites along with development of more TV ads in order to have the
communications in regards offering of products which can have appealing to larger level of
acquiescence in more significant way. As there is major level of tragetisng of the high age
people the new paper will be cosnidered as the isgnificanst impacts in tagetsing postenial
customer.

Budgeting (as i said , same problem of PPT)
Particulars January February March April May
2020 2020 2020 2020 2020
Cash inflows
Opening cash inflow 7000 8300 10682 13145.88
15691.447
2
Sales revenue 10000 10200 10404 10612 10824
Other income 2000 2000 2000 2000 2000
Total cash inflows 19000 20500 23086 25757.96
28515.768
8
Cash outflows
facebook 2500 1530 1560.6 1591.812
1623.6482
4
televison 2000 2000 2000 2000 2000
Magzines and newpapaer 2200 2288 2380 2475 2574
IG, Weibo, Wechat, 4000 4000 4000 4000 4000
Total cash outflows 10700 9818 9940.12
10066.512
8
10197.337
072
Cash deficit / surplus or
closing cash balance 8300 10682 13146 15691 18318
Media Mix Allocation.
The media mix allocation will be such as the communication channels in order to meet
advertising objective ins significant level.

The company will be using of television, social networking sites such as the Facebook, twitter
and Instagram, direct mail, billboards and officialism websites developmental in order to reach
the better way in communication towards target customers in significant way.
Projected Outcome
Customer services will be considered as the basic loyalty program contribution by company in
way of ordering significant level of promotion incentives in order to have developmental with
regard to product.
The project outcome is that thee will be awareness regarding product of MacDonald breakfast
menus.
The increase in le and maximum level of donation as part of charity.
Increased the sale in terms of vegan food products and demand in market.
There will be significant level of developmental of healthier image of MacDonald from
anaesthetic one.
Measurement (as i said , same problem of PPT,, better make a table and timeline)
the measurement will be taken place with the helps of KPI indicator which will helps in
everlasting the performance of effective advertisement plan. The company will also have
revalorization with used of effective number of breakfast which has been sold to market.
There were estimations of 20% in the sales which have contributes to developmental of charity
raise above 30% in market.
The customer are awareness of healthiness division of company.
Conclusion
From the above repost it can be concluded that McDonald's Breakfast is one of company full
level of satisfying of breakfast in morning. The McDonald's Breakfast in Hong Kong is having
the availability of delicious services along ineffective marketing strategies. In the following
report here will be discussion of the target market of McDonald's Breakfast along with
effective developments of the advertising marketing campaign into a significant way.

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