Introduction To Marketing

Introduction To
Marketing

Cover Content
 Introduction
 Fast Food market Environment
 McDonald's Marketing Strategy
 McDonald's current marketing performance
 Conclusion
 References

Introduction
McDonald's is an American fast food restaurant,
founded by Richard and Maurice McDonald in 1940
in in San Bernardino, California, United States.
Company mainly specialise in marketing of
Hamburgers, French fries, soft drink, chicken, coffee,
desserts, wraps, breakfast etc.

Continue...
In order to promote products and services in
marketplace, McDonald's use advertisement method
on TV, online, radio, using poster sites in the press
for instance in magazines and newspapers.