Digital Marketing Plan for Hotel Corinthian

Digital marketing plan
Course project and
assessment

Contents
INTRODUCTION...........................................................................................................................3
OVERVIEW OF COMPANY.........................................................................................................3
Company Strategy.......................................................................................................................3
Marketing Strategy......................................................................................................................4
Digital Marketing Strategy..........................................................................................................6
Digital Marketing Tactics............................................................................................................9
Digital Marketing Operations....................................................................................................10
Resources and budgets...............................................................................................................10
Reflection.......................................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Digital marketing plan is considered as essential tool for business development. Developing
up the digital marketing plan is helping in identify the business uniqueness getting up
competitive edge form competitors. Marketers have faced up various level of challenges in the
year 2020 impacting up business in economic manner (Leite, and Azevedo., 2017). Digital
marketing strategy will look out in dept analysis revealing up new opportunities to give out
business expansion focusing up on specific audiences by identifying their needs, interest and
pain points. This will help out delivering more effective plans achieving marketing objectives.
The report will be on hotel Corinthian hotel is the luxurious certainly located in one of
the less-touristy areas of Malta, in a quiet, upmarket, and largely residential neighbourhood
positioned right in the centre of the island. The report will pay major level of emphasis on the
formation of firm digital marketing strategy gaining up major competitive edge creating global
reach and personalisation for firm customer.
OVERVIEW OF COMPANY
Company Strategy
The Corinthian Hotel and spa is the luxury property set in a grand 19th-century villa with
a polished, adult-oriented vibe. The location is unusual in that it's set in an upmarket, largely
residential neighbourhood in the dead centre of the island, away from most attractions and
beaches, though free shuttle service is provided. The resort is the family friendly with its
weathered sandstone facade, neoclassical columns, and balustrade balconies overlooking
manicured gardens with numerous trickling fountains, the Corinthian Palace immediately feels
distinguished. The atmosphere is considered to be very much elegant and quiet looking up major
space for lunging activities. The hotel rooms are more spacious and modern holding up larger
windows and balconies. the décor is providing up general touch.
Vision
Company believed to have long-term fostering multicultural forces and relationship with
employee and customer by providing maximum satisfaction.
The goal for company is very simple favourite travel company for masses throughout
world choosing with work ethics and company culture making out it as possible achieving our
business success.
Mission
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The firm is enhancing their mission with customer lives with creation and enabling unsurpassed
vacationed and leisure experience in better manner.
Firm is paying out major emphasis on the enhancements of customer lives providing out
premium services establishing itself as profitable company’s in longer term (Damnjanović,
Lončarić and Dlačić., 2020). Creating with enable surpassed vacations and leisure experiences.
Hotel Corinthian is going extra mile providing customer better friendly experiences that’s is
many worth. Right from the hotel room, the company is proving their premium quality services.
Core values
The company have believed up in strength putting the customer first, pursuing up excellences,
acting in integrity and serving the world in better manner.
 Putting people first with creating company cultures making up customer priority. culture
have been critical factors expecting employee to have well equipped mine and skillset.
 Embracing up change is creating major change in modern hospitality business and
adopting it accordingly.
 Acting with integrity is one of important factor helping firm to grow with trustworthy
brand name expecting employee to execute duties with utmost integrity.
 Serving the world, with completion of employee expectation committed towards the
society and planet along with company.
Marketing Strategy
Hotel Corinthian is now believing up to have social media strategy focusing on marketing
with respect to culture and customer of country. The marketing approach of hotel is taking place
such as advertising, marketing and branding etc. the marketing team of hotel have to understand
the different aspect such as economic, social, legal, political, technology and demography. Hotel
is using up the latest technology to develop the business as international and global scales
creating up portals of customer (Kayumovich., 2020). The company is building up there
automate portals for marketing with help of different marketing materials with proper
customization in easy and cost-effective manner.
Marketing mix of the hotel
 Product
Company is dealing is succeeding with luxurious service and authentic hospitality. Bars,
restaurants, spacious rooms with advanced amenities and modern facilities, uninterrupted
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