Hospitality Marketing Essentials

Hospitality
Marketing
Essentials

Table of Content
 Introduction
 Marketing plan
 Situational analysis
 Marketing budget
 Conclusion
 References

INTRODUCTION
Marketing refers to set of activities that undergoes selling of product or services in target
market. There are various functions that are been performed by marketing
department, to attain desired objectives of an organisations. In other words,
marketing is defined as business process of creating relationships and satisfying
customer. It is necessary that customer need and demand should be given top most
priority by every firm, for sustaining their business in competitive market. In this
present report, the chosen firm is Hilton Hotel which is an American multinational
diversified hospitality firm. It has headquarters in Tysons Conrner, Virginia and
United States.

Marketing plan
A marketing plan is a systematic framework that have been designed by managers in
order to operate business activities in effective manner. A marketing plan include
company overview, vision, mission, business objectives, STP, financial budget, swot,
situational analysis, monitoring and controlling.
Company Overview: Hilton International Hotel is an multinational diversified
hospitality firm. The company was founded by Conrad Hilton in 1919. This
hospitality industry manages and franchises a broad portfolio of hotels and resorts.
As per current stats (March 31, 2019), Hilton International 5757 properties and
923,110 rooms in 113 countries and territories around world. The hotels have been
franchised or managed by management of Hilton.