Digital Marketing Plan for Zara

   

Added on  2021-04-24

15 Pages3263 Words90 Views
Digital marketing plan for ZaraDigital marketing plan for ZaraName of the studentName of the UniversityAuthor note
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1Digital marketing plan for ZaraExecutive summaryThe report intends to provide a digital marketing plan while analyzing the existing marketingplan of an organization. For the purpose of the report, the popular clothing brand Zara has beenchosen. The whole course of the discussion includes situational analysis, identifying the currentmarket trends and the issues faced by the company in terms of marketing. Meanwhile the reportalso elaborates on the marketing mix under the digital marketing plan. The study proceeds to themost important part of the discussion that is developing digital marketing plan for the company.Hence separate marketing strategy for earned media, paid media and owned has been given.Finally the report gives monitoring measures and then sums ups the entire discussion.
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2Digital marketing plan for ZaraTable of Contents1.Introduction..............................................................................................................................41.1 Overview of the company......................................................................................................42.Situational Analysis..................................................................................................................52.1 SWOT analysis......................................................................................................................52.2 Current market trends and the issues faced by the company.................................................63.Digital Marketing Objectives...................................................................................................74.Identification of Target market(s) and relevant Branding and Positioning strategies..............84.1 Target market.........................................................................................................................84.2 Branding and positioning.......................................................................................................85.Summary of recommendations for Product, Price, and Distribution strategies.......................95.1 Product...................................................................................................................................95.2 Pricing....................................................................................................................................95.3 Distribution............................................................................................................................96.Digital marketing communications plan................................................................................106.1 Marketing over owned media..............................................................................................106.2 Marketing over earned media..............................................................................................106.3 Marketing over paid media..................................................................................................117.Relevant Evaluation and Monitoring approaches..................................................................118.Conclusion..............................................................................................................................11
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3Digital marketing plan for Zara9.References..............................................................................................................................12
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