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[SOLVED] Digital Marketing Strategies for Luxury Cosmetics

   

Added on  2020-10-22

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Digital Marketing Plan
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Table of Contents
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INTRODUCTIONIn the present era of computer based operations which are followed within organisation,the suitable planning of functions will be carried out that supporting developing of effectiveplanning of operations supporting in suitable planning of operations. Usage of digital technologyis used to carry out activities which are executed by an enterprise in a significant way. Thecurrent report covers details of to France based cosmetic firm, LO'real. The report will cover the details about the environmental factors that are been carried outwithin The form to carry out the environmental analysis with the opportunities, that factors andimpact laid by digital tools on beauty product industry.Also, presence on basis of digitalpresence and store presence is observed along the analysis of online promotion measureswhichis executed within its luxury and active cosmetics division. Also, the measures related toevaluation, monitoring and measuring the effectiveness of online marketing steps which isfollowed by the firm.MAIN BODYTASK 1Environmental factors which will be carried out by the selected organization to evaluate thedigital presence of LO'real with opportunities and challenges impacting digitalenvironmentWithin an organization like LO'real, see through planning of operations that supportsexecution of the operations which leading to developing of operations assisting in suitable rise inoperations leading the organization to develop digital marketing approaches which are beencarried out by the firm the digital marketing measures by LO'real (Yejas, 2016). It will beinfluenced by certain environmental factors that impacts the online marketing measures byorganization:Political: Political factors like Brexit, change in tariff plans, trade policies and other factors willhave a crucial role in developing operations which supports execution of digital marketingassisting the growth and development of the enterprise and impacting the sales and overallfunctionality and performance level of the business enterprise. Sometimes, political factors canalso impact the digital marketing operations which will influence the sales and connectivity ofthe organization. For example, the censorship of internet within China can impact operations ofLO'real with higher efficiency.1
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Economic: The financial factor too will play an important role in setting up digital marketingoperations that will help in supporting a good rise in digital marketing activities which arefollowed by beauty product enterprise. LO'real will see through effective development ofeffective marketing policies and plans as per the financial and economic factors of the selectedfirm helping in carrying out of services that is based on economic growth of the cosmeticenterprise. The financial measures which are been carried out to see through effective handlingof the operations that aids in superior growth of operations leading to carry out digitalpromotional activities on international level (Li, 2018).Social: It will include the demo graphical measures which aids in the execution andimplementation of digital services that will lead to proper promotion of digital operations. Thismeasures are effectively followed by selected beauty product manufacturing enterprise. Thepurchasing needs, social status, ethnicity and cultural environment of a country will be identifiedand the innovative and interactive promotional or digital advertising is been carried out by themanagement or marketing team of LO'real and suitable promotional measures are effectivelyfollowed out by the enterprise which leads in setting of suitable promotional measuresundertaken by the firm. This will also support the organization to design the marketingoperations and marketing activities that are followed by beauty products manufacturing firm.Technological: As the enterprise is looking after digital marketing measures, maintaining ofdigital operations as a factors which supports in carry forward the operations. This will help inimproving overall operations and handling the business operations and activities with a highereffectiveness and efficiency (Hamill, 2016.). The organization can opt to adopt latest and mostinnovative products or service measures in most effective and significant manner. The latest andinnovative digital services can be adopted such as social media marketing, digitaltelecommunication based promotion, text messages etc will be carried out, that supports effectiveplanning of the operations and service measures which will support a good increase in executingthe business operations which supports a significant rise in the execution of digital marketingmeasures which leads to proper development of digital marketing measures been carried by firm(Fierro, Gavilanez and Arbelaez, 2017).Environmental: Online promotion of use of organic products, reduction in wastage of resourcesand cutting down of carbon footprints are some measures which are been followed by beautyproduct and cosmetics manufacturing enterprise which will help in setting up operations which2
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