Digital Marketing Plan

Verified

Added on 2020/12/10

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Project

AI Summary

This project presents a digital marketing plan for Ocado, an online grocery retailer. It examines the potential of VR technology to gain a competitive advantage, outlines strategies for customer acquisition and retention, and explores innovative approaches to managing a digital strategic plan. The report analyzes Ocado's strengths, weaknesses, opportunities, and threats, and provides actionable insights for optimizing key marketing channels.

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Digital Marketing Plan

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