This report covers the usage range of digital marketing tools effectively with the help of AIDA model and measurement of success. There will be a campaign plan with different communication plans. Lastly, there will be a reflection of the campaign plan.

Learn digital marketing tools with AIDA model, campaign plan, communication plans, and reflection for success.

Digital Marketing Communications Campaign Portfolio and Reflective Summary

This report discusses the use of the AIDA model, campaign objectives, measurement of success, campaign plan, and communication strategies for Enterprise Rent-A-Car's digital marketing campaign. The report also reflects on the importance of market analysis and evaluation for conducting a successful campaign.

Contemporary Issues in Marketing: A Case Study of Enterprise Rent-A-Car

This report discusses the practical skills portfolio which demonstrate the small integrated digital marketing communication campaign in order to promote the product and service of Enterprise Cars. It covers analysis about the understanding of promotional mix and also with the availability of digital communication channels which include social media. The report also covers discussion about the digital communication along with examples with deeper understanding of digital marketing tools with support of Enterprise Cars.

Contemporary Issues in Marketing: Enterprise Cars Case Study

This report discusses the contemporary issues in digital marketing with the help of AIDA model. It includes the campaign objectives and plan using digital media tools along with STP method for measurement of success of marketing campaign. The report also highlights the importance and application of digital media tools in marketing. The case study is based on Enterprise Rent-A-Car.

Swiss German University

Marketing

Digital Media and Video Games

Data Science and Big Data

This report discusses the implementation of the AIDA model on an organization's marketing campaign objectives and how to achieve them. It also covers the use of various social media channels for marketing purposes. The report includes a campaign plan for Facebook, Instagram, Twitter, YouTube, and the organization's website. The report also discusses the importance of setting smart campaign objectives, measuring success through KPIs, and the benefits of Facebook and Instagram advertising.

BMP4004 Contemporary Issues in Marketing Assessment 2

This report discusses the use of digital marketing communication tools and techniques to promote Enterprise cars. It includes the AIDA model, campaign objectives, measurement of success, campaign plan, and communication strategies on Facebook, Instagram, Twitter, YouTube, and the website. The report concludes that effective marketing communication is crucial for business success and recommends the adoption of various communication strategies to attract customers.

This report discusses the digital marketing portfolio of Backup North West, including the AIDA model, promotional campaigns, new digital plan, objectives, and evaluation of effectiveness. It also highlights the importance and applications of digital marketing.

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Contemporary Issues in Marketing: A Case Study of Enterprise Rent-A-Carlg...

Contemporary Issues in Marketing: Enterprise Cars Case Studylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

BMP4004 Contemporary Issues in Marketing Assessment 2lg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Portfolio for Backup North Westlg...

Contemporary Issues in Marketing: A Case Study of Enterprise Rent-A-Car

Contemporary Issues in Marketing: Enterprise Cars Case Study

Digital Marketing Communications Campaign Portfolio and Reflective Summary

BMP4004 Contemporary Issues in Marketing Assessment 2

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Portfolio for Backup North West