This report discusses the development of a digital communication plan using the AIDA model of marketing. It also includes a reflective summary of the learner's personal experience. The report highlights the importance of digital marketing in today's business environment and provides insights into different communication channels such as social media, emails, websites, blogs, and chatbots. The AIDA model of marketing is also explained in detail, which helps the organisation to attract, interest, desire, and take action from the customers. The report concludes with a reflective summary that provides valuable insights into the learner's personal experience.

This report discusses the development of a digital communication plan using the AIDA model of marketing. It also includes a reflective summary of the learner's personal experience.

Digital Marketing Portfolio and Reflective Summary

This report discusses the contemporary issues in digital marketing with the help of AIDA model. It includes the campaign objectives and plan using digital media tools along with STP method for measurement of success of marketing campaign. The report also highlights the importance and application of digital media tools in marketing. The case study is based on Enterprise Rent-A-Car.

Swiss German University

Marketing

Digital Media and Video Games

Data Science and Big Data

Digital Marketing Communications Campaign Portfolio and Reflective Summary

This report discusses the importance and application of digital marketing tools in contemporary marketing issues. It covers the planning of marketing communication campaigns, the AIDA model, and the use of social media, email, and website marketing tools. The report also includes a reflection on a marketing communication campaign and the importance of digital marketing tools for brand awareness, cost-effectiveness, building a customer base, brand image, reaching a wider audience, and retaining customers.

Contemporary Issues in Marketing: Importance and Application of Digital Marketing Tools

Multimedia I

This report discusses the implementation of the promotional mix with digital communication channels in contemporary marketing. It focuses on Adidas and its shoes collection. The report covers the importance of digital marketing tools and the AIDA model plan. It also provides insights on how digital marketing influences customers.

Far Eastern University

Contemporary Issues in Marketing: Implementation of Promotional Mix with Digital Communication Channels

This report evaluates the importance and application of digital marketing tools in contemporary marketing, with a focus on Tesco. It discusses the various digital communication channels used by Tesco, the AIDA model, and the benefits of digital marketing tools such as cost-effectiveness, high reach, brand awareness, and measurable results.

Contemporary Issues in Marketing: Importance of Digital Marketing Tools

This report discusses the importance and applications of digital marketing tools for Marks and Spencer, including brand awareness, building customer base, cost-effectiveness, and brand image. It also elaborates on various types of digital marketing tools such as email marketing, social media marketing, website building tools, chatbots, and content marketing tools. The report further explains the AIDA model and its four stages: attention, interest, desire, and action.

Importance and Applications of Digital Marketing Tools for Marks and Spencer

This article discusses the importance of integrated marketing communication in the hospitality industry. It covers different types of marketing channels such as advertising, social media marketing, public relations, and digital marketing. The article also explains the design of communication objectives and the justification of selecting integration of communication channels. Finally, it critically evaluates the integrated marketing communication plan with their relation to communication channel, strategy, channel choice, and creative content.

Digital Marketing Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Contemporary Issues in Marketing: Importance and Application of Digital Marketing Toolslg...

Contemporary Issues in Marketing: Implementation of Promotional Mix with Digital Communication Channelslg...

Contemporary Issues in Marketing: Importance of Digital Marketing Toolslg...

Importance and Applications of Digital Marketing Tools for Marks and Spencerlg...

Integrated Hospitality Marketing Communicationslg...

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Contemporary Issues in Marketing: Importance and Application of Digital Marketing Tools

Contemporary Issues in Marketing: Implementation of Promotional Mix with Digital Communication Channels

Contemporary Issues in Marketing: Importance of Digital Marketing Tools

Importance and Applications of Digital Marketing Tools for Marks and Spencer

Integrated Hospitality Marketing Communications