Integrated Digital Marketing Strategies and Portfolios

Digital marketing
portfolio

Contents
INTRODUCTION...........................................................................................................................................3
MAIN BODY.................................................................................................................................................3
CONCLUSION...............................................................................................................................................7
REFERENCES................................................................................................................................................8

INTRODUCTION
The market climate in today's world is becoming more dynamic as a result of daily changes. It
becomes crucial for employers to take corrective steps in order to cope with this complexity.
Furthermore, as the proportion of new entrants into the market grows, competition becomes
fierce, and each organization must innovate. As a result, the company is now concentrating on
seeking a solution to the problems. They need a marketing tool that effectively promotes their
products and services for this reason. In the organization, digital marketing is the most important
marketing method. This study delves into the idea of integrated digital marketing campaigns as
well as the skills required to implement best practices. This study also includes digital marketing
ideas and models that can be understood with the aid of explanations.
MAIN BODY
Nature, importance and challenges of integrated digital marketing strategies
Digital marketing is an operation that an individual or group of people engages in on behalf of
their company, which involves the promotion of goods and services through the use of the
internet. It is a form of marketing in which a company uses the internet to promote its products
and services. It has been established that the marketplace and business climate are becoming
more complex every day, and as a result, businesses are increasingly turning to digital marketing.
It is an important tool for promoting their products and services because it lowers the cost of
advertising and allows them to attract a larger audience. They need a digital marketing campaign
to understand their target market quickly. Effective digital marketing campaigns are used for this
reason. Constructing activities to reach targets and objectives is the focus of comprehensive
digital marketing campaigns. It is the development of a one-of-a-kind way to communicate the
promotion's intent, which aids consumers in recognizing it among a sea of different channels.
That is, with the aid of advanced online marketing, an individual or a consumer can easily
identify their brand. Organizations face many obstacles in the marketplace, which is why they
opt for digital marketing. The challenges that organizations face include increased competition, a
competitive climate, creative marketing methods, and so on.
It is critical for organizations to retain brand continuity in the marketplace. New technology and
organizational growth build a dynamic climate on a daily basis. It becomes extremely difficult