Digital Marketing: Tools, Techniques, Integration with Website, Metrics and Analytical Software

Digital Marketing
1

Contents
INTRODUCTION...........................................................................................................................3
Part 1................................................................................................................................................3
Critically examine two digital marketing tool or technique and their integration with website. 3
Part 2................................................................................................................................................5
Recommends metrics and analytical software to measure the effectives of digital tools............5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
2

INTRODUCTION
Digital marketing is based on the component of marketing that help to utilise internet and
uses effective digital technologies. In this report, it will discuss about the different kind of digital
marketing tool or technique. Identify the importance of tool and integration with website.
Moreover, it will describe about the metric of digital tools and analytical software.
Part 1
Critically examine two digital marketing tool or technique and their integration with website
Digital marketing is also known as online marketing, it is based on the promotion approach
to establish a strong connection with potential consumers. This is possible due to the internet and
other forms of digital communication. Basically, it should be considered the social media, web-
based advertising, but it is also using a text, multi-media messages as marketing channels.
Essentially, if a marketing campaign involves by enterprise so that they always used digital
communication approach. It helps to promote the various kind of services in marketplace.
Here are explained the digital marketing tool or technique in following:-
Social media platform- it is the most commonly used tool in context of digital platform or
tool. Without any second thoughts. Nowadays, it has been rapidly increasingly demand of social
media platform because it helps for online business to develop more awareness among
customers. There are different social media platform used such as Facebook, twitter, Instagram,
Snapchat (Richards and Marshall, 2019). On the basis of survey, it has found that 40% of total
marketing done by social media platform. The reason is that when marketers should select social
media in context of digital plan. this is helping to increase the brand awareness, driving
engagement. Increase traffic on landing website page.
Email marketing- in recently, it may be increased the use of email marketing trends
because it has become secure and maintain full of privacy. Emails are usually sent to promote
business, services and advertisement purpose. In different countries, there are 56% of email
marketing comprises through digital approach. It has been carried out by marketers. Hence, there
are lot of emails even today go unseen. In context of business, it has been used the concept of
3