Digital Marketing in Practice - Individual Report and PowerPoint Presentation

This presentation by PI Data Metrics covers digital marketing strategies and tools, including SMART objectives, IMC messaging, and lead generation techniques. It also discusses popular digital marketing channels such as Instagram and LinkedIn.

DIGITAL MARKETING IN
PRACTICE - INDIVIDUAL
REPORT AND POWERPOINT
PRESENTATION

TABLE OF CONTENTS
 INTRODUCTION
 MAIN BODY
 PRESENTING SMART OBJECTIVES
 IMC MESSAGING
 CONCLUSION
 REFERENCE

INTRODUCTION
 The presentation is present on digital marketing
that can be define as process of selling or conducting
commercial activity on various online platform.
 Along with this, the presentation will be based on PI
Data metrics that provide services related to SEO to
other company so that it can increase their brand
position.

SMART OBJECTIVES
 SMART OBJECTIVES
 To increase the sales of firm by 10%
 Measuring the performance of sales by comparing it
with last two years.
 In order to attain the goal firm will make use of
digital marketing.
 The aim of organization is relevant as it will result
in increasing the brand awareness.
 Time required to complete product is 6 months.

IMC MESSAGING
 Integrated marketing communication (IMC) is a simple concept
that all forms of communication methods and channels are
linked together.
 It also helps in integrating with the promotional tool so
that message is deliver in effective way.
 Along with this, PI Data metric can make use of this strategy
in order to deliver the message as well as to engage
with customer.

Digital marketing tools and
channels
 Digital marketing refers to the online marketing which are help
for promoting the own brand.
 There ae different types of channels which are as follows:
 Earned media
 Owned media
 Paid media

CONTINUE
 Social Media Marketing
 Social media marketing refers to the marketing which are help for social network and
social media for the product and services of the company.
 Instagram- This is one of the popular application that are help for selling the product or
services and promote it via digital tools
 LinkedIn- The application is helps for build the credibility and creating the meaningful
network, there are more than 40 million organisation are used LinkedIn in order to operate the
business.

CONTINUE
 Lead generation techniques-
 Banner advertisements-
 Banner advertisement is referring to the page which shows all the related contents which are using
banner advertisement for promoting the services.
 CRM
 Customer relationship management is refers to the technology that are help to managing the
interaction and relationship with the potential customer.
 Control-
 For controlling it is important to identifying the sales with the help of KPI indicator.

CONCLUSION
 It has been concluded that digital marketing is help the business in order to promoting the product and services of
the organisation.
 The report discussed the SMART objectives of Pi Datametrices that are need to improve within 2 years.
 Also, there are defined objectives and strategies which are likely to target particular audience and the branding
position of the organisation.
 Moreover, analysed the digital marketing tools such as Instagram, LinkedIn etc.
 Further, timing and budget are explained that are help for further expanding the business.

REFERENCES
 Books and journals
 Cormier, R. and Elliott, M., 2017. SMART marine goals, targets and management–is SDG 14
operational or aspirational, is ‘Life Below Water’sinking or swimming?. Marine pollution
bulletin. 123(1-2). pp.28-33.
 Madhavaram, S., Badrinarayanan, V. and McDonald, R. E., 2005. Integrated marketing
communication (IMC) and brand identity as critical components of brand equity strategy: A
conceptual framework and research propositions. Journal of advertising. 34(4). pp.69-80.