Impact of Digital Marketing on Productivity of ThirdWay Group - Research Proposal

This research proposal aims to determine the impact of digital marketing on the productivity level of ThirdWay group, a commercial real estate company. The proposed methodology includes the use of positivistic philosophy, deductive approach, and quantitative research method. References include Chaffey and Ellis-Chadwick (2019) and Saura et al. (2021).

Research Proposal
Topic: Impact of digital marketing on
productivity of a firm. A research
project on ThirdWay group.

Table of content:
 Introduction of chosen Company and proposed subject of research
(issue)
 Research Project Objectives
 Influencing Literature
 Proposed Methodology
 References

Introduction of chosen company
ThirdWay group is a commercial real estate company
having specialisation in architecture, real estate investment,
technology, furniture, workplace consultancy and design-
and-build practices. This organisation was founded in 2009
and having its headquarter located in London, UK with
around 50-150 employees. Thus, ThirdWay group is a SME
that is tend to deliver end-to-end property solutions .

Research issues
Reduction in the productivity level is being faced
by the ThirdWay group due to having lack of
effective communication ad interaction with its
clients. Thus, current study is based on impact of
digital marketing in improving the overall
productivity level of a firm.

Research project objectives
The main aim of current study is, “To determine about the concept of digital marketing along with
reviewing its impact on overall productivity of a firm.” A research project on ThirdWay group.
Research objectives
• To determine about the concept and importance of digital marketing.
• To review about the overall impact of digital marketing on the productivity level of the
ThirdWay group
• To investigate about some other effective ways of marketing and communication to ensure
improved success for the ThirdWay group.

Influencing Literature
Digital marketing, also called online marketing,
is the promotion of brands to connect with
potential customers using the internet and other
forms of digital communication. This includes
not only email, social media, and web-based
advertising, but also text and multimedia
messages as a marketing channel.

Proposed Methodology
Use of the positivistic philosophy has been proposed for current study
as it support a practical and systematic way of investigation. Further,
use of deductive approach has been also proposed to have better
scanning and testing of set objectives. Along with this, use of the
quantitative nature of the research method has been proposed as it
supports easy collection of data and its effective presentation to meet
the review and analysis set objectives in better manner.

Gantt chart

References
 Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing.
Pearson uk.
 Saura, J.R., Palacios-Marqués, D. and Ribeiro-Soriano, D., 2021.
Digital marketing in SMEs via data-driven strategies: Reviewing the
current state of research. Journal of Small Business Management,
pp.1-36.