Difference Between Traditional and Digital Marketing: Netflix Example

Digital
Marketing

TABLE OF CONTENTS
Introduction................................................................................3
Main Body.................................................................................3
Analyse difference between traditional and digital marketing with example from Netflix
................................................................................................3
Evaluate customer touch points and the Omni channel nature of customer journey 4
Discuss how Netflix use the analysis of data generated through digital marketing practices
................................................................................................5
Analyse how data enables marketers to map this journey for the effective improvement of
company performance............................................................5
Conclusion.................................................................................6
References..................................................................................7

INTRODUCTION
Digital marketing is an online process which is used by different organisation in order to
reach target customers easily (Gershon, 2016). This is a broad form of marketing that includes
content marketing, search platforms, email, social media marketing and so on. This report
determines digital marketing practices of Netflix which is based on online movie rental services.
The company was founded in the year of 1997 by Reed Hastings. This report is going to
determine digital landscape of Netflix in the context of modern society.
MAIN BODY
Analyse difference between traditional and digital marketing with example from Netflix
The main difference between traditional and digital marketing is their medium through
which an organisation encounters the marketing message to their potential customers. Major
difference between traditional and digital marketing is:
Basis Traditional Marketing Modern Marketing
Product This involves a tangible way
through which organisation
provide their products and
services to their customer. As
Netflix is providing tangible
products to their customers as
DVD, Blur rays etc.
The products of modern
marketing associates both
tangible and intangible
services. Netflix is
recognising as subscription-
based online movie rental
services provider.
Price Traditional marketing
associate with high cost
practices because its main
target particular segment by
providing desired services to
customers (Lee, 2020).
Netflix uses traditional
On the other hand, the prices
of modern marketing are
comparatively low than
traditional marketing
practices. As Netflix uses
modern marketing platform
also by promoting their