Netflix Digital Marketing

NETFLIX DIGITAL
MARKETING
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Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY ..................................................................................................................................3
1. The differences between traditional and digital marketing.....................................................3
2.Explains customers touch points and the omnichannel nature of the customer journey of
Netflix subscribers......................................................................................................................4
3. Explains how Netflix use the analysis of data generated through digital marketing activities.
.....................................................................................................................................................5
4. Explain how analysis of data helps improve company performance and improve the
customer experience....................................................................................................................5
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................7
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INTRODUCTION
Digital marketing consists of all media and online platform to advertise the organisation.
Digital marketing use different mediums and helps in the traditional marketing (Chaffey, 2019).
Netflix is a streaming service provider founded by Reed Hastings in 1997. The strategy of
Netflix is providing innovation and subscription based model. They started as providing DVD s
and they moved to online streaming and the model is changed to TVs having Netflix installed.
The report includes difference between traditional and digital marketing, customer journey of
Netflix, improve company performance, etc.
MAIN BODY
1. The differences between traditional and digital marketing.
Bases Traditional Marketing Digital Marketing
Meaning It involves advertising activities
using traditional mediums like
magazine ads, boards, etc.
It involves advertising activities using
social media, websites and other online
mediums.
Target Audience It is not easy to reach to many
customers and it is costly. It is for
attracting local customers (Confos
and Davis, 2016).
It helps the organisations to reach to
customers worldwide. Example,
Netflix has its customers in many
countries which helped them in
expanding their business.
Customer
Interaction
The customer interaction is less as
it is not a flexible promotion
strategy.
It provides mediums to customers to
give their opinion about the
organisation like on social media,
website, reviews on the app, etc.
Example, Netflix use algorithms which
determines what customers want and
they are interested in.
Marketing
Analysis
The organisations have to wait for
weeks to get the result. The
process involves cost and they
Online marketing give results quickly
and the organisation do not have to
monitor. This is an effective strategy
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