Individual Digital Marketing Report

This report discusses digital marketing strategies for Revolut, including content marketing, search engine marketing, social media marketing, and influencer marketing. It also recommends key performance indicators to measure effectiveness.

Individual Digital
Marketing Report

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Using the both the RACE framework and the 5S’s model related to marketing objectives,
develop two objectives for Revolut focusing on improving customer acquisition or retention
through digital marketing. ..........................................................................................................3
RACE model...............................................................................................................................3
Recommend and justify the proposed digital marketing strategy and tactical mix. Focusing on
supporting improvements proposed for customer acquisition or retention. ...............................5
Recommend with justification the key metrics that will be used to measure the effectiveness
of achieving the digital marketing objectives. ...........................................................................5
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Digital marketing is an approaches of selling facilities and goods by online modes like
mobile application, emails, website, content marketing, social media, search engine, and so on.
On the other hand, digital marketing is any sort of promotion that include electronic mode and it
can be done with both online and as well as offline mode. It is one of an essential manner of
marketing in that respective or business of management will promote their brands, facilities and
as well as goods (Cavlak, and Cop, 2021). It is term as one of an effective manner of promotion
that enable management to trade at worldwide, ascertain new marketplace opportunity with
larger client base in an effective way. The management consider in this report is REVOLUT. It is
a British financial technology management that provide banking facilities headquartered in
London. It was established in the year of 2015 by Nikolay Storonsky and Vlad Yatsenko. The
following report covers the case of RACE framework and 5S's model that are linked to
marketing objectives that concentrates on consumer acquisition and retention by digital
marketing. Secondly, it cover digital marketing strategy and tactical mix and lastly it include
recommendation with justification the key metrics like KPI and as well as benchmarking.
TASK
Using the both the RACE framework and the 5S’s model related to marketing objectives,
develop two objectives for Revolut focusing on improving customer acquisition or
retention through digital marketing.
RACE model
The RACE framework generally deals with key online and international actions of
marketing that are maintained with the area of digital marketing. The RACE model basically
involves the consumer life cycle or marketing funnel that starts with planning and ends with
involving the consumers for longer period of time (Gupta, Tyagi, and Verma,2021). In respect
to execute the functions and operations with the RACE model that are as follows -
Plan – It is the primary section that include global digital plan of action, targets that can set and
plan.
RACE deals with four section that are effectively relates to support the brand to involves
their consumers with their consumer life cycle. The four steps are discussed below -

 Reach - It involves the purpose of building the visibility and awareness of the business
and their services with offline media by which they will have online existence in higher
term on diverse webpages and social media pages. In relation to the REVOLUT, they can
create the awareness of their plan of action by diverse social media platforms in which
they use inbound marketing tools such as email marketing by which they can influence
their targeted users. Act - It is lower term of section in which they can deal effectively. The fundamental
purpose of Act is to create the online section that can lead to effective course path to buy.
It include the consumer to ascertain higher term about the business and their goods in
effective consumers to motivate and make the purchase (Hyyppä, 2021). The
management of REVOLUT can motivate the involvement of the targeted users by
managing them like and comment on their post and social media section to make their
effective web presence by which they can online lead and attain the targets of the
business. Convert - It include converting the marketing into the term of turnover by utilising online
and as well as offline medium. The consumer might effectively place an order by
utilising medium or visiting the structure of REVOLUT effectively by which sales can be
produced by the business.
 Engage - It include creating longer term of dealing with the first time purchasing in
respect to develop the consumer loyalty by repeating their purchase (Krishen, and et.al.,
2021). It can be done by REVOLUT management by maximising their existence by the
mode of email or direct communication by which consumer lifetime will get raised.
5S’s model related to digital marketing Sell – Grow sales – It involves direct term of online sales in which the goods can be sell
by online and as well as offline platforms that attract their targeted users. By attaining
wider term of consumer the management will effectively ready to offers facilities with
wider term range of products within stores with low cost as compare to another
platforms. Serve – Add value – As accomplishing by giving consumer excess advantages with
online term to inform goods growth by online mode of feedback.

 Speak – Get closer to customers – By creating two way of channels by conversation
marketing in terms of web communication such as forums and live chat and presenting
online market place investigation by formal survey and as well as informal mode of
supervising their conversation to learn about them. Save – Save costs – By accomplishing online email communication medium, sales and
facilities transactions to decrease staff, graphic art and stamp price. By saving it by web
self facilities in which consumer will solve their issues regarding company by online
conversation (Mostafa, 2021).
 Sizzle – Extend the brand online – By accomplishing and offering new field, new
sections and new experiences of online section will involve by creating communities in
an effective and efficient manner.
Marketing objectives
 To maximise the market share by 30% in the following 6 months.
 To enhance the market sales by 20% in next 6 months in the United Kingdom.
 To increase the profitability of the business in next 18 months by 50%.

Recommend and justify the proposed digital marketing strategy and tactical mix. Focusing on
supporting improvements proposed for customer acquisition or retention.
It is been observed and identified that the company need to use various digital marketing
strategies in order to promotes the services which is been provided by the business organisation.
there are various digital marketing strategies which are discussed below in context of
REVOLUT:
CONTENT MARKETING- The content marketing is defined as the heart which is being used
as a storyline with the valuable information which helps in translating a brand building in a
Venice among the targeted audience for the business organisation is the most affective the
content writing which targets the long-term and target audience with the information to take a
profitable action. (Pandey, Nayal, and Rathore, 2020). This helps in building relationship with the
target audience rather than pushing. The content marketing focus on building relationships with
potential customers and become in Partner rather than the advisor. This is the most effective

digital marketing tool which is used in digital marketing strategies through a content strategy
which concentrate on providing value to the customer’s content.
SEARCH ENGINE MARKETING- Search engine marketing is a tactic which is used to gain
attention of the plant by appearing high on the search engine results. This is the most effective
strategy which is called as paid Per search or pay per click marketing. This is the type of strategy
which involves various activities such as setting up the ads, optimising the ads the Google. This
is the most effective Google support paid advertising on its search engine and partners call
Google ads. It is identified that search engine marketing is the most effective strategy for the
business organisation in order to attract customers. The impact of this strategy is immediate and
as soon as the company is able to launch a campaign in order to provide the services with the
best possible manner. The company can able to target audience and filter them which is based on
the age, interest, location, habit and many more.( Emonts, D., 2020)
SOCIAL MEDIA MARKETING- The social media marketing is defined as the purpose of
cleaning traffic on the attention from the social media sites by posting the content which is
elephant the target market for the business organisation. There are various platforms such as
Facebook Instagram Twitter YouTube LinkedIn which are beneficial for the organisation to
attract customers. Each platform has its own set of rules in order to market the product of the
service for the business organisation. Hence each platform has a different uniqueness which
helps the marketer to deal with the audiences in a different manner. This time comes what is on
becoming the most beneficial for the organisation to grab the attention of the customers as they
are mostly been used by the people in today’s world. It is being identified that people are using
the social media in in video effective way in order to gain knowledge and as well as know about
the brand within the effect of the likes over the page of the business enterprise. The social media
marketing is the most effective use in order to gain attention of the customers. (Salom, J., 2021)
INFLUENCER MARKETING- It is been identified that there is a trend of the influencer
marketing which is getting the reality in a very fast pace. It is observed that in the study that 80%
of the market is expected to launch at least one influencer marketing campaign in next 12 months
this is the most effective strategy of the digital marketing which can be used by the business
organisation in order to gain the attention of the customers when something is a highly effective
tool for the businesses to grow the brand and this is the best thing which is in expensive as
compare to traditional marketing channels with the marketing helps the organisation identify the

target audiences in an effective manner and know the competitive advantage in order to make
them know about the services of the business enterprise.
From the above various strategies which ae discussed it is recommended that if the
Revolut use the various strategies such as search engine optimization in order to grab the
attention of the customers which will be beneficial for the company. The use of the digital
platforms such as social media is another tool in order to make aware of the services provided by
the company to its customers, this can help in the customer retention because if the brand is
properly promoted in helps the company to build the trust of the customers over the business
organisation. (Scuotto, V., and et.al., 2021)
Recommend with justification the key metrics that will be used to measure the effectiveness of
achieving the digital marketing objectives.
Key performance indicators
KPI (Key Performance indicators) is termed to a measurable value that present that how
the management is efficiently attain their managerial targets. The business of management can
utilise it to measure the success of the task or the business in reaching their suitable terms of the
aims and objectives (Novytska, and et.al., 2021). The management of REVOLUT can utilise the
key performance indicators by setting the targets and objectives and will deals with an effective
case as with the suitable task and effective targets.
Recommendations
It has been recommended to the business of the management of REVOLUT that they can
maximise their online existence by utilising the social media and as well as digital media
platforms in which they will develop higher term of the awareness about their products and as
well as services. The business of management should utilise email marketing techniques to
advances their products and as well as services by which they can capture wider term of the
consumers for longer period of the time (Scuotto, and et.al., 2021). An organisation of
REVOLUT should promote an effective and as well as efficient dealing of higher term of
courses in which each respective can consume it.
On the other hand, the business of management of the REVOLUT should maintain their
promotional plan of actions and advances their utilisation of the social media and as well as
digital media platforms as generally become a mode in which respective targeted users

(Varadarajan, and et.al., 2021). It can manage their platforms functions and as well as operations
with the support in developing the digital course of environment by which they can create their
own digital marketing objectives and aims of the business of management in an effective and
efficient period to get attained in an effective and successful term to launch and promote their
plan of actions in respect to enlarge their visibility and as well as presence between their targeted
users.
CONCLUSION
From the above mentioned report it has been concluded that, that management of the REVOLUT
is a wider brand in that they made worldwide existence in an effective manner. It operates with
the products and services and their worlds effective digital media terms. The report covers the
sections which covers several challengers who deals with effective course of ideas to be taken
with competitive boundaries that have no restriction to create the awareness between the
consumer to retain their present consumer and influence the potential set of the consumers. The
business of management can promote and as well as advances several section in which they
include multiple sector of the division with higher term of social media channels that should be
presented to manage and deal with it. At the end, it has been recommended that the management
of the REVOLUT should maximise their utilisation of the social media and as well as digital

media platform by which they can effectively communicate with consumer and influence them to
manage longer term of the dealings in an effective and efficient way.
REFERENCES
Books and Journals
Cavlak, N. and Cop, R., 2021. The Role of Big Data in Digital Marketing. Advanced Digital
Marketing Strategies in a Data-Driven Era, pp.16-33.
Gupta, V.P., Tyagi, S. and Verma, S.M., 2021 Transforming Digital Marketing with Artificial
Intelligence. Bharti Publications, p.122.
Hyyppä, J., 2021. Digital Marketing Plan for Beautyko Import Oy to Expand Its Online Store to
Sweden.
Krishen, A.S., and et.al., 2021. The digital self and virtual satisfaction: A cross-cultural
perspective. Journal of Business Research, 124, pp.254-263.
Mostafa, R.B., 2021. From social capital to consumer engagement: the mediating role of
consumer e-empowerment. Journal of Research in Interactive Marketing.
Novytska, I., and et.al., 2021. Digital marketing in the system of promotion of organic
products. WSEAS Trans. Bus. Econ, 18, pp.524-530.
Scuotto, V., and et.al., 2021. A microfoundational perspective on SMEs’ growth in the digital
transformation era. Journal of Business Research, 129, pp.382-392.

Varadarajan, R., and et.al., 2021. Digital product innovations for the greater good and digital
marketing innovations in communications and channels: Evolution, emerging issues,
and future research directions. International Journal of Research in Marketing.
Pandey, N., Nayal, P. and Rathore, A.S., 2020. Digital marketing for B2B organizations: structured
literature review and future research directions. Journal of Business & Industrial Marketing.
Emonts, D., 2020. The elaboration of a digital marketing stategy for the pre-lauch and the lauch of an
innovative contraceptive pill in the United States of America.
Salom, J., 2021. Mind Genomics With Big Data for Digital Marketing on the Internet. In Handbook of
Research on Methodologies and Applications of Supercomputing (pp. 282-289). IGI Global.
Dizdarevic, A., Evanschitzky, H. and Backhaus, C., 2020. Technological Diversification in Retail
Agglomerations: Case Studies Alongside the Digital Marketing Mix. In Retail Futures. Emerald
Publishing Limited.