This report discusses the importance of strategic marketing in the digital age and explores the RACE framework for creating and managing a digital strategy. It covers the concepts of reach, act, convert, and engage, and how they can be applied to achieve business goals. The report also highlights the role of digitalization and social media in effective marketing. References and resources for further reading are provided.

Discover the significance of strategic marketing in the digital era, including the RACE framework for gaining a competitive edge.

Strategic Marketing - Desklib

Strategic Marketing

This strategic marketing plan focuses on increasing brand visibility and customer base for Thirsty Planet. The plan includes objectives, market opportunities, target audience, campaign messaging, budget, and key performance indicators. Thirsty Planet aims to attract health-conscious millennials and promote social responsibility through their premium quality bottled water.

Strategic Marketing Plan for Thirsty Planet

Marketing

LO1 Digital Marketing - Doc

This presentation covers digital marketing strategies like SEO, PPC, content marketing, social media marketing, affiliate marketing, marketing automation, email marketing, and online PR. It explains how to use them in a specific communications strategy and provides insights from case studies of Google and Starbucks. The presentation is based on research articles from IEEE and Routledge.

Practical Digital Marketing for Specific Communications Strategy

This document provides a digital marketing plan for a start up tourism enterprise. It includes strategies, opportunities, and action plans for effective digital marketing. The document also explores the situation analysis, internal and external environment, and digital metrics evaluation.

Leadership Management

Digital Marketing Plan for a Start up Tourism Enterprise

Industry Certifications

This presentation covers the ways of digital marketing including SEO, PPC, content marketing, social media marketing, affiliate marketing, marketing automation, and online PR. It also explains the importance of digital marketing for companies and how to choose the right marketing method to reach the targeted audience.

Lambton College of Applied Arts and Technology

Practical Digital Marketing

This document discusses the alignment between information systems and business strategy, the benefits and challenges of implementing digital solutions in organizations, the use of distributed systems, cloud computing, and data sets in improving business processes, long-term strategic planning for small businesses, and the requirements and feasibility of information system projects.

Strategic Marketing

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Strategic Marketing Plan for Thirsty Planet

LO1 Digital Marketing - Doc

Practical Digital Marketing for Specific Communications Strategy

Digital Marketing Plan for a Start up Tourism Enterprise

Practical Digital Marketing

IS and Business Strategy Alignment

Strategic Marketing

End of preview

Strategic Marketing Plan for Thirsty Planetlg...

LO1 Digital Marketing - Doclg...

Practical Digital Marketing for Specific Communications Strategylg...

Digital Marketing Plan for a Start up Tourism Enterpriselg...

Practical Digital Marketinglg...

IS and Business Strategy Alignmentlg...

Strategic Marketing Plan for Thirsty Planet

LO1 Digital Marketing - Doc

Practical Digital Marketing for Specific Communications Strategy

Digital Marketing Plan for a Start up Tourism Enterprise

Practical Digital Marketing

IS and Business Strategy Alignment