Factors Affecting Revival of Amazon's Online Food Delivery Business

DIGITAL MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Factor that affect process of revival of the brand business of Amazon......................................1
REFERENCES................................................................................................................................4

INTRODUCTION
The project is based on the Digital marketing requirements to sustain and capture
maximum market in respective field. The topic is related to the product advertising, promotion
and selling based on the digital platform. For research “Amazon Company” is selected for
United Kingdom. Amazon is online selling company for various product on many brands. They
have started their business selling online book in UK from 1998. After getting success they start
selling electric item from 1999 and now they are the leader in digital market. It this report the
case study of online food delivery business of Amazon that need to be revitalization is discussed.
In this fuhrer discussion of micro and macro factors like change in product specification,
marketing etc are highlighted.
In this the project the need for revised the brand image for the succession will be
discussed. It also highlights the fact that can will lead for the effective change in the brand
image. Important Micro factors like Competitors, consumer and suppliers etc. Macro factors are
economic, social, technological etc. these are the point will be highlighted for UK region for
Amazon with PESTEL and SWOT analysis.
MAIN BODY
Factor that affect process of revival of the brand business of Amazon
Amazon has started online food supply in 2016 and faced many challenges. This was the
failure of the company in UK company, that can be revitalization for get successful venture.
They need to give more consideration to market research and need to rebuild strategies for
becoming successful (Phan, 2021). For that they need to analysis the macro and micro factors
that can be defined with the PESTEL analysis for macro factors and SWOT analysis for micro
factors.
PESTEL analysis of UK with respect to Online Food delivery-
Political Factors- In country like UK that have more stable political environment in past
but with the Brexit movement in UK leads for instability for some-time (Gorzig and Rho, 2021).
It changes the mind-set of the labor and normal public that cause company to failure in the
projects. According to the overall situation UK is more balance country to adopt innovation and
try new ideas. Amazon need to give consideration to for rebuilding their food delivery chain.
Currently UK is more stable with respect to political environment, that will create opportunity
for Amazon to revitalization online supply for food.
1