LO1 Digital Marketing - Doc
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Added on 2021-05-31
LO1 Digital Marketing - Doc
Added on 2021-05-31
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LO1 : Digital MarketingIntroduction to Almarai Companyis aSaudimultinationaldairy company which is listed on theTadawulstock exchange. It specializes in food and beverage manufacturing and distribution. The company's main offices are located inRiyadh,Saudi Arabia.-Present an overview of the digital marketing landscape and compare onlineand offline marketing conceptsDigital Marketing : Digital marketing is the use of the Internet, mobile devices,social media, search engines, and other channels to reach consumers. Somemarketingexperts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways ofunderstanding how customers behave compared to traditional marketing.Online MarketingSearch Engine Optimization(SEO): It is a process to get web traffic from the organic search results on search engines. It is not a paid service or it is not an advertisement. We already mentioned in our previous article abouthow to do SEO for a new websiteSocial Media Marketing: It is a process of getting traffic from social media site such as Facebook, Twitter, Instagram etc. You can reach your target audiences through paid ads or organic posting.Email MarketingSearch Engine Marketing: This is another form of paid internet marketing. You may get the visibility of your site on search resultsby paying to search engines.Affiliate Marketing: You may increase the sales of your website by sharing a part of income (commission) from the sales generated by a third website or agency. Bonus in this process is the traffic driven to your site from the third party’s website is free of cost.Influencers Marketing: This process is nothing but finding the industry experts to promote your products or services. As you know word of mouth will work a lot. People believe in the word of mouth more than self-promotion.
Content Marketing: Creating content (article) on your products or services and promoting it to reach potential users.Lead Generation: It is a process of capturing the attention in a product or services to get more sales or leads to your business.Offline MarketingOffline Marketing is also a process to create brand awareness, reach targetedusers and generating leads or sales. But there is no internet involved in this method.1.Television2.Radio3.Newspapers4.Banners5.Brochure6.Flyers7.Pamphlets8.PostersThe difference between Digital Marketing Vs Offline Marketing1.CostCompanies spend a lot of amounts to promote their brand to increase their sales or services throughout. When it comes to expenses, online marketing is affordable than offline marketing. In offline, we should spend a lot of money tomaintain stock, give salaries, pay rents and other bills...etc. but in online, major expenses are starting an optimized website (website with SEO), giving ads on social media or search engines which are comparatively very less expensive than offline promotions such as TV, Radio or Newspaper ads.2.ExposureOffline promotions have its own limit. It never guarantees maximum exposure.But online does not have any barriers. It reaches out globally and gets maximum exposure. You can sell a product globally without even setting up local outlets. It is not compulsory to have huge stocks or a big godownto store all your raw materials.3.Convenience – 247/7 or 365 Days
There are no time barriers to internet marketing. Customers visit your web and buy your products or services at any time. Where in offline you can expect sales or customers only when your outlet is opened.4.PersonalizationSince web traffic and customer’s purchase histories are tracked, it is easy to give a specific offer to a specific category of customers. It will always help youto increase your business. Also, you can target a category of people for specific promotions.But in large scale, offline outlets, these kind of methods are difficult to apply. Only small shops can use these methods to retain their customers.The difference between Digital Marketing and Offline MarketingOffline Digital MarketingYou’ve encountered offline digital marketing before and didn’t realize that’s what it was. Radio and TV marketing are categorized as offline digital marketing because they involve an electronic device, yet the connection to the Internet is not necessary.Then there’s enhanced offline marketing; if you’ve ever been in a restaurant and ordered your meal using an electronic tablet, then you’re no stranger to offline marketing. It is an enhanced offline marketing experience with a digital device.Electronic billboardsare a great example of enhanced offline digital marketing.Lastly, there’s phone marketing otherwise known as cold calling. Many people believed that cold calling was dead, mainly since people now screen their calls. However, cold calling and telemarketers still exist and surprisingly, even bring in sales.Online Digital MarketingOnline marketing is referred to as online advertising or Internet marketing. The following seven are the major types of online digital marketing:1.Search engine optimization (SEO)– SEO is the process of optimizing your content so that it ranks higher in search engine results pages so that you drive more traffic to your website.
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