Practical Digital Marketing (BMP3006)

This presentation provides an overview of digital marketing strategies including SEO, PPC, content marketing, social media marketing, affiliate marketing, marketing automation, email marketing, and online PR. It explains each strategy and its effectiveness in promoting products and businesses via online technologies. The presentation also includes references for further reading.

Practical digital
marketing

Table of content
 Introduction
 Digital marketing strategies
 Summary
 References

Introduction
In today’s, competing environment digitalization has occurred and is
transformed the way consumers do businesses. The practise of
connecting, promoting, and promoting via the use of online
technologies is known as the digital branding. The primary goal of this
research is to determine the efficacy of online advertising and
engagement strategies.

Digital marketing strategies
• Digital Marketing
• Digital Marketing Strategies:
 Search Engine Optimization (SEO)
 Pay Per Click (PPC)
 Content Marketing
 Social Media Marketing
 Affiliate Marketing
 Marketing Automation
 Email Marketing
 Online PR

Digital marketing
Advertisement delivered using social media platforms such as websites,
newsgroups, social media sites, newsletters, and mobile apps is referred
to as digital marketing. Virtual advertising is a strategy of promoting
products and businesses via the use of social media platforms.
Individuals use digital means to research their products.

Search engine optimisation
Search Engine Optimizations entails locating key terms and ideas for your website
while still providing you with a viewpoint. Google controls over 70% of the
search engine industry and that is why they first focus on Google whilst
simultaneously improving Windows and Msn searching. The structuring of your
site such that it appears for queries which our potential future clients are looking
for is known as SEO. You may greatly boost the likelihood that the page will
show in crucial search engine results by changing the labeling, content, and style.

Pay per click
PPC (pay-per-click) is an online advertising method that involves charging
a premium to a distribution each moment an ad displays.

Content marketing
Content promotion is a set of internet, internet ads which allows
educational, interesting, or informative information to be captured,
interacted with, and extended to the core demographic.

Social media marketing
The utilization of digital sites to engage with your customers and develop
the company, raise profits, and increase internet traffic is known as
modern network advertising.

Affiliate marketing
Affiliate advertising is a type of promotion wherein a person or company
is compensated for distributing the products of that other person or
company.

Marketing automation
Marketing Automated is the idea of employing technologies to carry out
advertising plans and activities across the whole buying process, from
first impressions to after-sales support. Marketing automation is a type
of software which assists firms in growing by automated commercial
activities, monitoring user interaction and providing individualised
interactions to each client throughout advertising, selling, and support.

Email marketing
While forming connections with prospective customers or organizations,
email advertising is the use of e-mail to promote items and/or services.

Online PR
Accessible encounters that actually occur internet or via social networking
sites are types of social public affairs.

Summary
The term "digital marketing" is defined as
An overview of Search Engine Optimization (SEO) and what it entails.
PPC definition and kinds
What is social media marketing, and how does it work?
The workings of affiliate marketing
What is marketing automation and how does it work?
The term "email marketing" is defined as "the act of sending
Definition of Online Public Relations

References
• Aarnio, H., 2017. International Digital Marketing Strategy as a Growth
Opportunity: Case: Finnish startup.
• Bitkulova, R., 2017. Digital marketing in travel industry. Case: Hotel
landing page optimization.
• Borges, B. and Costa, R., 2021. An Evaluation of the Usability of a
DMO's Digital Marketing Strategy: The Case of the Center of Portugal.
In Impact of New Media in Tourism (pp. 88-101). IGI Global.

THANK YOU