Digital Marketing: Strategies for Business Growth and Success

This presentation discusses the importance of digital marketing in promoting organizational products and services through the internet and other digital technologies. It covers strategies for business growth and success, including developing relevant testing and optimization ideas, mergers, conversion, total quality management, retention channels, and re-targeted advertising and push notifications.

Digital marketing

Table of content
 Introduction
 Develop relevant testing and optimisation ideas
 Merger
 Conversion
 Total quality management
 Retention channels
 Re-targeted advertising and push notifications
 Conclusion
 References

Introduction
Digital marketing is defined as the important
component of marketing that used by organisation to
promote organisational products and services through
internet as well as online based technologies like
desktop, mobile phone, computer and other digital
media platforms.

Develop relevant testing and optimisation
ideas
The choosing of channels is a major task of a company in order to
lead the marketplace in a precise manner. It is major role and
responsibility of CAFEPOD Coffee shop to develop channel
retention strategy which is important for organisational growth.
The CAFEPOD Coffee shop can acquire a new business which is
helpful in increasing the competitive strength of the company and
development of key operations.

Merger
Main recommendation for the CAFEPOD Coffee shop is, it
can prefer merger option as a recommended option. In the
merger approach, a company acquire a new business. It will
help Cafe pod to develop new opportunities for the business
and select key approach in development of appropriate
channels. This is one of the key roles of a business to focus
on approach developed by strategic and top level
management in order to deal with key consequences and
challenges.

Conversion
The conversion is considered as key approach which states that a
business can change from one form to another. Key focus of a
business should be on converting all its operations into new ones to
cope up with contemporary business environment. CAFEPOD
Coffee shop can convert its operations according to new ways of
doing business to perform business development.

Total quality management
The CAFEPOD Coffee shop should focus on
implementing the concept of total quality management in
order to lead the competition. The company should focus
on quality management in order to deliver value
development. Strategy of implementing best practices
related to quality management will help in gaining trust of
the customers as well as increase the chances of customer
satisfaction.

Retention channels
In the functioning of a business organisation at the
marketplace, it is essential to focus on retaining channels.
This approach is dedicated to retain major customers of a
business towards it. Customers are sometimes unsatisfied
with the products and services offered by a business, it is
important for the business to retain the customers via suitable
channels to gain effectiveness in key operations.

Re-targeted advertising and push
notifications
The re-targeting and advertising approach is considered as
key approach which helps in customer retention. The
marketing management of a company should develop a key
strategic and planning framework which is appropriate in
order to deal with major consequences. The customers should
be given priority by providing advertising based policies and
plans which are important for a business.

Conclusion
From the above report, it can be concluded that digital marketing plays important role in
business growth and success through promoting organisational products and services in market
with the helps of internet and other digital technologies. It maintains wider reach of
organisation and spread information and data regarding business products in order to attract
potential customers.

References
 Kannan, P.K., 2017. Digital marketing: A framework, review and research
agenda. International Journal of Research in Marketing, 34(1), pp.22-45.
 Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing: strategy, implementation &
practice. Pearson uk.
 Hanlon, A., 2021. Digital marketing: strategic planning & integration. Sage.
 Kim, K.H. and Moon, H., 2021. Innovative digital marketing management in B2B
markets. Industrial Marketing Management, 95, pp.1-4.

Thank You