Digital Media, Marketing, and Optimization: A Comprehensive Guide

Assessment Task 2 skill
test

Question 1: What is meant by digital media?
Digital media is defined as the medium of communication which is operated with the help of
any several encoded machine readable data formats. It is the type of media which can be
formulated and viewed along with the distributed and modified in a digital electronic device.
Question 2: List some benefits and opportunities of digital media.
 It helps in the social interaction and also empowering people by giving them the voice
and opportunities to participate in social media campaigns.
 It supports businesses in boosting the productivity and also wider reach to the
customers.
Question 3: List five crucial objectives of digital media marketing.
 To achieve the continuous stream of new leads and increment in sales
 To build the brand in less cost of customer acquisition
 To improve the qualified traffic while building the online reputation
 To accomplish better local search engine optimisation
Question 4: What is paid media?
Paid media can be defined as the external marketing which generally involves the paid
placement. For example, pay per click advertisement and branded content along with the
display advertisements. It is considered as an essential component for growth of revenues and
also the awareness of the brand in an online manner.
Question 5: What is meant by SEO?
Search engine optimisation can be defined as the type of digital marketing tool which helps the
organization to rank their website on the top of the search results in search engines. Its aim is to
increase the traffic of the website and also to reach the target customers.
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