Practical Digital Marketing Strategies for Effective Communication

Use Of Digital Marketing In A Specific
Communications Strategy
Group Members’ Name & ID

DIGITAL MARKETING STRATEGIES
Digital Marketing
• Digital marketing is termed as online marketing, in
this form of marketing organisation mainly engages
the practices related to promotion of brand in order
to significantly connect with potential set of
consumers with the help of digital and other form
of internet marketing. It basically includes social
media, email and web-based advertising.

SEARCH ENGINE OPTIMIZATION (SEO)
• Search engine optimisation is mainly defining as a procedure in which process related to
improvement of the quantity and quality of website traffic to a web page or website from search
engines. It has been evaluated that SEO mainly targets unpaid traffic as compared to paid or direct
traffic. In addition to this, it has been evaluated that SEO is mainly acted as inbound marketing
tactic with the help which organisation can effectively target individuals especially those who are
searching for services and products that company offers.

PAY PER CLICK (PPC)
• `It is basically an internet advertising model that an organization
undertake in order to drive traffic to websites. In this form user or
advertiser mainly pays publisher the ad is clicked. This is
basically a use of search engine advertising in order to generate
clicks to company website. It has been evaluated that PPC is
being used by TESCO in order to become more successful in
retail industrial sector.