Use of Digital Marketing in a Specific Communications Strategy

BMP3006 Practical Digital Marketing
Assessment 2 - Presentation

Use Of Digital Marketing In A Specific Communications
Strategy
Group Members’ Name & ID

DIGITAL MARKETING STRATEGIES
• Digital Marketing
• Digital Marketing Strategies:
 Search Engine Optimization (SEO)
 Pay Per Click (PPC)
 Content Marketing
 Social Media Marketing
 Affiliate Marketing
 Marketing Automation
 Email Marketing
 Online PR

SEARCH ENGINE OPTIMIZATION (SEO)
It is a process that is used to improvise the quality as
well as the quantity of the website trafficking,
website, search engine and web page. It assists the
business to sustained target about unpaid traffic in
regardless of direct as well as paid trafficking. The
Zara and its management uses this to improvise the
visibility at the time of when people search related
product and service related to the offered products
of company as in different platform such as
Google, Bing and from many others search engines
as well.