Digital Marketing Strategies of Apple and Successful Competitor Brand

Running head: DIGITAL MARKETING
Digital Marketing
Name of Student
Name of University
Author Note

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DIGITAL MARKETING
Table of contents
Introduction of the brand............................................................................................................2
Describing the digital marketing strategies of the brand...........................................................2
Explaining the reason for being unsuccessful in the digital marketing strategy........................3
Identifying successful competitor brand....................................................................................4
Reference....................................................................................................................................5

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DIGITAL MARKETING
Introduction of the brand
Apple is an American multinational technology company that is headquartered in
California. The company is known best for the brand of latest technologies that it
manufactures and sells in the market. Products such as consumer electronics, smartphones,
computer software and online services come under the Apple brand. It also includes iPhones
that have been most recently launched by the brand. Apple is one of the most popular brands
that is going around the market in the modern world. Currently, the brand provides all types
of technological facilities that are positioned high in the market. The current technology of
the company has contributed to the increase in the reputation of the company in the market.
Some of the competitors of Apple include Samsung, Nokia and Blackberry that are
involved in the manufacturing of phones and other technical services for the people. The
target market for Apple is the young generation and the people that reside in the higher class
of a society. The price of the Apple iPhones is considered to be higher for the middle-class
people. The young generation enjoys the latest technology in terms of a phone as well as in
the laptop and computers that are used (Apple.com 2018).
Describing the digital marketing strategies of the brand
According to Ellis-Chadwick and Chaffey (2016), digital marketing is considered as a
form of marketing that is done by using platforms such as the websites, social media and
blogs. The target audience in the digital marketing strategy of business organisations usually
covers a wide range of the population. This form of marketing is considered as a future form
of marketing for the promotion of the business. In the case of Apple, the company uses a
systematic digital marketing strategy. The product that is about to be sold by the brand is
defined and the objectives of the company are laid down.