Digital Marketing Strategies for Worldwide eBikes in Australia

BU5991 DIGITAL
MARKETING

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................4
TASK...............................................................................................................................................4
Digital Market opportunity..........................................................................................................4
Persona research...........................................................................................................................6
Short Term Market Impact...........................................................................................................7
Fiscal Oversight...........................................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

EXECUTIVE SUMMARY
From current study it has been summarized that Worldwide eBikes has gained
competitive advantages in form of making plan to grab current opportunities relate to
business growth in the Australia. By using social media marketing and website
development strategies or approaches, firm has achieved target goal and objectives.

INTRODUCTION
Digital marketing is defined as strategic procedure of promoting organizations in
the world that help to gain the attention of new customers and other stakeholders (Bala
and Verma, 2018). It is the best source that individual company used in order to reach
desire outcomes. The current assignment will be based on Worldwide eBikes, which
falls under the category of ebike selling organizations. The study will explain digital
market opportunity, persona research, short term market impact and fiscal oversight.
The report will specify the strategic suggestions in the context of chosen company to
grow its venture and gain a lot of benefits.
TASK
Digital Market opportunity.
In the recent time digital marketing plays significant role in regard to product and
service promotion (Olson and et.al., 2021). In case of eBikes, this concept is beneficial
and essential, because digital marketing may provide organization unpredictable
opportunities in the Australia. It may contribute to gain the attention of new customers
and build wide consumer base, which is not that easy for any company to do that. It can
be said that Australian market is the best platform, for investing in the context of eBikes
recently, as individual person in the nation, may prefer to use those gadgets and
technologies that make their life quite easier (van Laake and Peña, 2021). In the recent
time, it is quite challenging for a company, either small or large to promote venture
easily and attract potential buyers toward purchasing and using products. Digital
marketing is the only source that may help firms to achieve this form of aim or
objectives. It may contribute to generate excellent brand awareness, that aid to gain the
attention of potential and profitable stakeholders, including investors, customers, etc. It
can be said that the future of electric bicycle market in the country looks promising with
greater opportunities in social, fitness, travelling and exercise markets.
In Australia and other nations, now everything start digitalize, which is quite
common as the growth of nations and world make things digitalize. It may provide a lot
of business growth opportunities to Worldwide ebike venture in form of increasing
profitability (Stilo and et.al., 2021). It is one of those current opportunities for marketing
eBikes, digitally in Australia that organization may grab easily and in appropriate