Marketing Consultancy for Primark: SWOT, STP and 4Ps Analysis

MARKETING
CONSULTANCY

EXECUTIVE SUMMARY.
This study has highlighted the environmental analysis concept, which drives the attention
of Primark, toward determining key factors, either internal or external, of purpose of analysing
the impact of each external and internal factor. The utilization of strategic STP model has
enabled organization to target people, as customer and gain their attention by developing the best
marketing strategy. Furthermore, from this report it has determined that the implication of each
marketing mix element, has contributed to increase the organizational performance and
profitability level.

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK ..............................................................................................................................................4
SWOT analysis to determine the opportunities and threats that impact or may affect Primark..4
Analysing their STP strategy, providing and insight into how segmentation, targeting and
positioning are recently applied by the company........................................................................6
Examining marketing mix, focusing on 4ps................................................................................8
Recommendations........................................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing is considered as one of those effective sources that utilized in the context of
businesses promotion, in term of using varied technologies and systems that help to generate
excellent brand awareness in the market (Renier, Dalakas and Melancon, 2021). This source
plays significant role in regard to growth and success of companies, either it is small or large.
The current assignment will be based on Primark, which falls under the category of leading
fashion brands in the UK. Organization is well-known for providing clothes and accessories, to
men's women's and children's, with clear aim of enhancing their satisfaction level. The study will
explain SWOT, STP and 4ps of marketing mix implication in the context of chosen fashion
brand, that exist in the United Kingdom and expand its ventures across national boundary.
Lastly, the report will justify the strategic suggestions for organization on the basis of overall
environmental analysis.
TASK
SWOT analysis to determine the opportunities and threats that impact or may affect Primark.
For purpose of determining the threats and opportunities, SWOT analysis model is
utilized in the context of varied organizations, that are operating their ventures within a specific
industry or market appropriately (Almutairi and et.al., 2022). In case of Primark, the same model
is applied, which allow management to collect relevant information related to each threat and
opportunity that enable them to grow venture. The chosen strategic framework is useful because
of varied reasons. As it may contribute to specify which opportunity an organization may grab
and which threat it essential for it to take into consideration. By applying SWOT analysis
concept, Primark may obtain a lot of benefits such in term of identifying the likelihood of threats
and weaknesses that may affect its existing business growth and success chances. In the chosen
company context, this framework is applied below in table format to specify each element and
these are;
Strengths-
Skilled workforce- It is one of the biggest
strengths of Primark, that enable organization
to gain competitive advantages in bulk
(Strength, Weakness, Opportunity, and Threat
(SWOT) Analysis, 2021). With skilled and
Weaknesses-
Poor motivation- it is one of those weaknesses
that may put negative impact on organization
progress, in form of decreasing productivity
and operational efficiency.
Lack of online existence- Without having any