Digital Marketing Strategies for Hilton, Australia Revenue

Digital Marketing Mix
Product: the digital marketing activities of business
should clearly depict the kind of product and services
that the business aims to offer to its people.
Price: The pricing strategy should be effective so as to
create brand image. It should also provide offer and
discounts to initiate online sales.
Place: online strategy should target whole world but
mainly local SEO should be used to target people of
Australia.
Promotion: video promotion, SEO, online PR etc.
should be used by hotel.
Process: easy and informative webpage should be
made to give ease to people and initiate process
effectively.
People: the hotel should hire people to manage online
sales as queries.
Physical Evidence: feedbacks and responses should be
posted online.
Digital Marketing Strategies for Hilton, Australia
Revenue Model: The organization Hilton in Australia is going to earn revenue from
two different sources that are by initiating online as well as offline sales. The hotel
already make use of offline sales in the environment but now with the introduction of
digital marketing strategy, business will start attaining revenue by attracting people
present in online target market. Further, the business should implement premium-pricing
strategy to attract the high range customers present in the market. However, they should
also provide discounts and coupons to attract middle-income level customers in the
market.
Target Market Strategy: Under the target market strategy, the organization aims to
target only serious clients present in the market. Therefore, they target premium
customers based on their income level. The organization attracts high and upper middle-
income level customers who belong to middle age or above. These major customers will
initiate sales for Hilton in Australia. They should seek to attract such people on social
media platform.
Position Strategy: As company provide premium-pricing strategy in the business
environment so they aims to position the brand at a place where the customers present in
Australia believe that, the hotel provide high quality services to the customers in the
environment. On social media platform also, they aim to target people who prefer high
quality brand in the market.
Social Media Strategy: The Company should make use of Facebook to attract the
target customers present in the market. They should further use messaging applications to
maintain long term relationship with the clients and let them to know about different
offers presented by them. The organization should post regularly so as to create a brand
presence on online platform.