Assignment l The Hospitality and Tourism Market.

Running Head: The Hospitality and Tourism Market
The Hospitality and
Tourism Market
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The Hospitality and Tourism Market 1
Contents
Introduction......................................................................................................................................1
Current Business Operations...........................................................................................................1
Product.........................................................................................................................................1
Location and Distribution............................................................................................................1
Pricing Models.............................................................................................................................1
Customer Segments.....................................................................................................................2
Branding and Positioning............................................................................................................2
Current Promotion and Marketing Material....................................................................................3
Product Images............................................................................................................................3
Location and Distribution Images...............................................................................................4
Pricing Models Images................................................................................................................4
Customer Segment Images..........................................................................................................4
Branding and Positioning Images................................................................................................5
Current Promotional Material Images.........................................................................................6
Future Integrated Marketing Plan....................................................................................................8
Target Market..............................................................................................................................8
Promotional Mix..........................................................................................................................8
Personal Selling.......................................................................................................................8
Public Relations.......................................................................................................................8
Advertising..............................................................................................................................8
Sales Promotion.......................................................................................................................9
Direct and Digital Marketing...................................................................................................9
Recommended New Innovative Idea...............................................................................................9
Description...................................................................................................................................9

The Hospitality and Tourism Market 2
Application..................................................................................................................................9
References......................................................................................................................................10

The Hospitality and Tourism Market 3
Introduction
The organization chosen to analyse the integrated marketing communication activities is Hilton
Hotel. The integrated marketing communication activity helps the organization to increase the
brand reputation of the company and attract more customers to implement sales as well. The
IMC activity helps the hotels in effectively letting the customers know about the brand and
activities conducted by it and then implement actions accordingly. Further, the business process
of the Hilton Hotel is discussed below:
Current Business Operations
Product
The Hilton Hotel provides accommodation and food facility to the travellers present in the
worldwide environment at best available prices. The main services of the organization involve
providing high quality and luxurious room facility to the people along food and 24 by 7 reception
services. Further, the augmented products of the company involve providing complimentary
services to people along with stay. The company has well managed staff who is present all the
time for the customers.
Location and Distribution
Hilton is a global brand that provides fulltime hotel and resort services to the people in the
environment. Currently, the organization works with around 586 hotels and resort properties with
them. It works in 85 countries and 6 continents as well. The hotel was found 100 years ago in
Virginia, US. The headquarter of the organization is in McLean, US however now the
organization has expanded its scope of business in the worldwide market. All the hotels of the
company are located at the posh locations that brings the best crowd for the organization (Hilton,
2019).
Pricing Models
The company make use of differentiation pricing strategy in the external environment. As the
organization targets higher income level people, therefore they manage to premium services to
them in the market. The premium services demand premium pricing of the services as well.