Impact of Digital Marketing Strategies on International Expansion: A Study on ASDA

COURSERWORK

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Background of the study.........................................................................................................1
Research aim and objectives..................................................................................................1
Research questions.................................................................................................................1
Rationale of the research........................................................................................................2
Significance of research.........................................................................................................2
LITERATURE REVIEW................................................................................................................2
RESEARCH METHODS................................................................................................................5
Research Type........................................................................................................................5
Research Approach and philosophy.......................................................................................5
Data collection.......................................................................................................................5
Sampling.................................................................................................................................6
Data analysis...........................................................................................................................6
Ethical Consideration.............................................................................................................6
REFERENCES................................................................................................................................7

Topic: To evaluate the impact of different digital marketing strategies on international
expansion in the context of UK retail sector. A study on ASDA
INTRODUCTION
Background of the study
In the current competitive business environment, retail sector is plying crucial role in
influencing the economic growth & development of UK. The retail sector is considered to be
integral part of UK economy as contributes across 5.2% in GDP and generate higher number of
employment. There are several factors that influence growth of retail sector which are required
to be affected positively in order to achieve success. Digital marketing strategy is considered
with promoting goods & services via using internet & establishing communication by electronic
devices. There are different forms of digital marketing strategies such as social media,
influencing, email, content, SEO, PPC, etc which contribute in influencing consumer on
international level. ASDA is one of the successful supermarket chain that offers number of
goods such as groceries, clothing, etc. The current investigation will pay attention on
ascertaining influence of different digital marketing strategies on ASDA's international
expansion. It will shed light on qualitative research & thematic analysis for gaining deeper
insights.
Research aim and objectives
Aim:
The main aim of the current study is to ascertain impact of different digital marketing
strategy on international expansion of ASDA.
Objectives:
 To develop understanding of different digital marketing strategies and its significance
 To ascertain the factors influencing international expansion in UK retail sector
 To evaluate impact of different digital marketing strategies on international expansion
of ASDA
 To recommend different digital marketing strategies which can favourably influence
international expansion of ASDA
Research questions
 What is the concept of different digital marketing strategies and its significance?
 Which are the factors influencing international expansion in UK retail sector?
1