Digital Marketing Strategies

Running head: DIGITAL MARKETING STRATEGIES
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Digital Marketing Strategies
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DIGITAL MARKETING STRATEGIES 2
Digital Marketing Strategies
A website is an important digital marketing tool for any business. This is where
prospective customers interact with the business, either trying to get to know about the goods
or services offered or execute bookings (Kaufmann & Manarioti, 2018, p. 45). Bunratty
castle hotel has designed a website stipulating all the commodities and services they provide.
The customers can even place reservations online. For the hotel to remain competitive, it
must ensure that the website is up-to-date with the dynamic environment in which it operates.
Modern businesses have adopted social customer relationship management as a way
of advertising their brand. The business engages customers at a personal level to ensure that
both parties benefit and transaction conducted with openness (Foley & John, 2016, p. 2 of
17). Social CRM merges the concepts of social media and customer relations. Bunratty castle
hotel should adopt the strategy to ensure their business thrives to the highest limits. The
objective can be achieved by hiring a customer care team that will always keep touch.
A business should create a forum in which customers with similar interests engage
each other and the business in discussions. A customer gains knowledge about new
developments from the other participants. It is also possible to acquire a potentially viable
business proposal from the conversation. It is a good way of engaging customers in any
business. The hotel can achieve this by creating a web page platform by the IT department to
hold discussions among different stakeholders.
Social media is an important tool for digital marketing. Majority of the population are
in one or more social media platforms. It is mandatory for a business to identify the most
suitable social media platforms based on the demographics and target groups. For instance, if