Practical Digital Marketing Strategy

This presentation discusses the utilization of digital marketing tools and their effectiveness in communication strategy. It covers the importance of building brand awareness, generating awareness, creating customer experiences, and providing entertainment with digital marketing. The presentation also includes references for further reading.

DIGITAL MARKETING
STRATEGY

TABLE OF CONTENT
• INTRODUCTION
• MAIN BODY
• UTILIZATION OF DIGITAL MARKETING TOOL
EFFECTIVENESS FOR COMMUNICATION
STRATEGY
• CONCLUSION
• REFERANCES

INTRODUCTION
• Digital marketing is refers to
communication method for product
promotion.
• It plays major role for expansion of
effective marketing strategy and it
develops audience attraction towards
with product and brands of
organization.
• It includes multiple tools which has
power and potential to raise profit
and revenue.

MAIN BODY
• Utilization of Digital marketing tool
effectiveness for communication
strategy
• Application of digital marketing tools
is one of the most essential
approaches in recent market trend.
• Almost every organization in this
competitive market they use these
techniques because it’s very easier
and take very less timing.

CONTINUE..
• Digital marketing tools refers to those tools
that are used in the online platforms in
order to attract the large number of
customers in the favour of the
organizations.
• These tools are highly effective in terms of
providing the message of the firms to the
consumers. The current era is highly
effective in terms of using digital platforms.

CONTINUE..
• Building brand awareness:
• It generates brand awareness within very
less time to multiple audiences. Social media
application individual can easily develop overall
product information with effective manner.
• Brand awareness development is one of the major
essential aspects if organization not considers this
aspect they will not communicate with audience and
people not have idea about their services.

CONTINUE..
• Generating awareness:
• Utilization of great content, unique
voice, different technique, guest blogging,
different tons and many more have great
resources of generating awareness about
organization products and services.
• Businesses when they decide to implement on
their social media application like organization
uses face book or Instagram applications and
they not implement upload unique concept
people not influence by it.

CONTINUE..
•Creating customer experiences:
• Throughout the application of using massaging
apps, video sharing apps and with many more
customer easily customized products which they want
to buy.
•On the basis of these activities organization makes
more perfection and they engage new things in their
produces services, so other people also develop their
attraction that they provide customized products.

CONTINUE..
• Providing entertainment:
• Utilization of social media communication
which is easier to communicate with audience with
effective manner like organization can develop
massage, video, content which generate comedy,
emotional, social massage and many more.
• Application of this activity is best approach when
product advertisement makes fun its great approach
and people will highly influence by this activity.

CONCLUSION
• It has been summarized form the above reflective study
that digital marketing tools has power to build
awareness in audience towards with the products and
services with effective manner.
• From the above report it has been clear that individual
social media applications, digital marketing tools makes
efficiency in product advertisement and it helps to
resolve multiple conflicts which directly affects on
overall business efficiency.

REFERENCES
• Bala, M. and Verma, D., 2018. A critical
review of digital marketing. M. Bala, D.
Verma (2018). A Critical Review of Digital
Marketing. International Journal of
Management, IT & Engineering. 8(10).
pp.321-339.
• Saini, R., 2017. Role of Social Media
Channels in Promoting Digital Marketing-
An Exploratory Study. Asian Journal of
Research in Marketin. 6(4). pp.16-23.
• Rosario, A. M. F. T. and Cruz, R. N., 2019.
Determinants of innovation in digital
marketing. Journal of Reviews on Global
Economics.8. pp.1722-1731.