Digital Marketing Strategy

This presentation provides an overview of digital marketing strategy and its significance for business organizations. It covers various methods and channels for effective social media strategies, reviews real-life examples of successful digital marketing campaigns, discusses the role of promotional and marketing mix in maximizing sales, analyzes the effectiveness of different marketing campaigns, and explores the trends and impact of digital marketing on organizations.

Digital marketing
strategy 2

Table of Contents
 Introduction
 Digital marketing strategy
 Justification of social media content
 Review the digital marketing strategy
 Promotional and marketing mix:
 Effectiveness:
 Analysis:
 Conclusion
 References

Marketing is one of the significant activities that can be used for
the purpose of business organisations across organisations. There
are various methods that can be used as a part of effective social
media strategies in order to expand the market presence.
INTRODUCTION

Digital marketing strategy
Digital marketing strategy is based on series of actions that can help
in achievement of laid company gaols. It is based on careful selection
of a suitable online available marketing channel for the purpose of
achieving higher market share and better productivity. These
channels can be paid, earned owned media

Contd..
Digital communication strategy
Digital communication strategy is based on development of
an effective communication strategy. It is a document that is
based on overall methods and goals of an organisation to
outreach its activities.

Review the digital marketing strategy
Example 1: Sainsbury’s Argos hacks back to its catalogue days
for Christmas campaign
Target customers:
Goals: the main goals of Sainsbury’s and argos behind this
marketing campaign was to build up a creative agency partnership
that came a idea with “dream fulfilment” that is transformed the
Christmas catalogue for the portal for you to get what you really
want.

Sainsbury’s Argos hacks back to its catalogue
days for Christmas campaign

Contd..
Example 2: Rolls Royals advertisement on you tube
channel:
Rools Rocycee has been focussing on use of digital media
strategies for the purpose of approaching their target segment of
customers in a unique manner. For this they used YouTube as
one of the fastest growing advertising medium.
.

Rolls Royals advertisement on you tube
channel:

Marketing mix
Promotional and marketing mix:
Promotional Activities are aimed at creating awareness, interest
and sales in a organisation it include various elements that can
help in determination of the ways in which overall sales can be
maximised in relation to organisation functioning.
Communication mix is one such strategy that is generally used
by organisations in order to

Management By Objectives
Effectiveness:
• BRAND 1: Rolls Royce advertisement campaigns:
• Awareness: The overall awareness from the rolls royeec
campaign has been created because of the main agenda to
approach the customers in a most creative and unique manner

Contd...
BRAND 2: Sainsbury’s Argos harks back to its catalogue
days for Christmas campaign:
Awareness: the Sainsbury’s you tube advertisement campaign
had a strong focus on communication of the strong value of the
brand

Contd...
Analysis:
From the above made analysis of the two marketing campaigns it
can be said that Sainsbury’s Argos harks back to its catalogue
days for Christmas campaign was more effective campaign as it
helped in creating an emotional attachment with its customers
that lead to higher customer engagement.

Conclusion
It is concluded from the above analysis that there are various
trends of digital marketing that are affecting the present
functioning of organisations. It is one such strategy that is
affecting the way organisations can perceive their present
functioning for the purpose of improving their market
presence.

References
Kannan, P.K., 2017. Digital marketing: A framework, review
and research agenda. International Journal of Research in
Marketing, 34(1), pp.22-45..
Kingsnorth, S., 2019. Digital marketing strategy: an
integrated approach to online marketing. Kogan Page
Publishers.

Thank You