Digital Marketing Concepts and Strategies

This assignment delves into the realm of digital marketing, examining fundamental concepts like Web 2.0, e-commerce, and the role of digital channels in industrial marketing. It analyzes the effectiveness of digital marketing strategies, including social media marketing, e-word-of-mouth, and online customer service. The reading list comprises influential texts on digital marketing, offering diverse perspectives from academics, practitioners, and industry leaders.

RUNNING HEAD: DIGITAL MARKETING 1
Digital marketing
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Executive summary
The report is based on digital marketing strategies in order to generate effectiveness. It is of
core importance to develop better digital marketing strategy that will allow in generating the
brand awareness. It is necessary for managing the best possible needs and allowing the possible
results. It is necessary for maintaining a balance. It is evident from the point of view of
developing better results that has a potential to create better platform. This is necessary for
generating the most beneficial factors in order to create sensible growth. The digital marketing
strategy is to attain uniqueness in achieving better growth. It is necessary for matching up with
the customer’s expectation s and generating roles that are important enough for achieving
growth. It is necessary for distributing the best results and organizing the effectiveness. The
changing business scenario in the recent time has developed multi-fold opportunities that have
helped in gaining growth opportunities. These facilities are important enough for giving the best
solution in order to overcome he different factors.

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Contents
Background................................................................................................................................3
Research methods......................................................................................................................3
Gather and analyse data/information about the target market...............................................3
Customer value and competitors’ value propositions............................................................4
Design and communicate future value propositions for the chosen product/service.............4
Current value analysis................................................................................................................5
Marketing promotion plan.........................................................................................................6
The media and budget allocation and promotional mix elements.............................................6
Brand value analysis..................................................................................................................7
Competitor analysis...................................................................................................................8
Brand positioning analysis.........................................................................................................8
Conclusion.................................................................................................................................9

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Background
The report is regarding the digital marketing strategy that provides with the promotional
strategy in order to manage the changes in the product. It is evident from the point of view of
developing marketing strategy and allowing in managing changes that are taking place in order
to manage the integrated marketing channels (Baltes, 2015). It is of core importance to develop
better digital marketing strategy that will allow in generating the brand awareness. It is necessary
for managing the best possible needs and allowing the possible results. It is necessary for
maintaining a balance. It is evident from the point of view of developing better results that has a
potential to create better platform. This is necessary for generating the most beneficial factors in
order to create sensible growth. The digital marketing strategies are important for matching up
with the customer’s expectation and allowing effective growth. It is necessary for gaining goals
that are important enough for generating better results in order to provide with the growth
(Chaffey, Smith & Smith, 2013).
Research methods
The research method used is the Holistic marketing orientation- knowing customer gaining in
360 degree view and the Knowing Market Segmentation technique.
The research is conducted through the process is to understand the secondary market
requirements. The purpose is to manage the changes and organizing the most effective needs that
are applicable for the attaining effectiveness. The drop and drag has a possible target market that
need to attain better facilities. It is possible for attaining better facilities in order to arrange

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facilities in order to arrange possible factors. It is important enough for attaining better
opportunities.
Gather and analyse data/information about the target market
The digital marketing is an important concept in order to reach the customers directly. In a
wide organization this has become a necessity to match up with the market requirements. It is
necessary to manage the changes in order to develop the organizational requirements. It is
necessary for gaining long term sustainable needs. The digital market is important for
understanding market requirements. It is necessary for developing better requirements. In order
to manage the changes it is important to develop systematic changes that are organized to initiate
effective market changes. It is however important for an organization to develop an effective
digital marketing strategies that will allow in sustaining development. It is evident from the point
of view of achieving an effective organizational growth and maintaining organizational growth.
It is evident for the organization in managing the effectiveness and maintaining necessary
growth. For the purpose of maintaining growth it is evident to generate better resources and
maintaining a balance.
Customer value and competitors’ value propositions
The value proposition is designing in established organizations:
 Testing step-by-step ;
 Measure & monitor ;
 Improve constantly ;
It is therefore important enough to reconcile the changes that are taking place in the market
and to evaluate the further applicable value in order to mark the beginning of an effective market

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plan. It is therefore important for evaluating the changes and allowing in marking the role and
responsibility of the marketing department in order to signify growth. This is important enough
for dealing in the promotional technique and changes that are important enough for dealing in
effective market growth. It is necessary for a brand to develop a better organizational technique
in order to promote the sustainable growth and development. This is necessary enough for
resolving the changes and providing with the most beneficial solution. The report is based on
Drag and Drop digital marketing strategy and focus on maintain a balance and applying to gain a
balance in retaining growth. The necessary action behind an organization is to maintain a balance
and allowing effectiveness (Weber, 2009). The digital marketing strategy is to attain uniqueness
in achieving better growth. It is necessary for matching up with the customer’s expectation s and
generating roles that are important enough for achieving growth. It is necessary for distributing
the best results and organizing the effectiveness. It is necessary enough for managing clarity and
applying the best out of the given option. This will allow in managing the result and meeting the
requirements that will allow in matching the needs. It is necessary for developing better quality
of information and organizing effectiveness in order to match up with the expectations. This is
necessary for matching up with the customs expectation and undertaking the best and effective
needs (Wang & Tang, 2003).
Design and communicate future value propositions for the chosen product/service
The future of a brand is to manage the brand value by developing customer value
proposition in order to benefit the consumers.
 Customer profile ;
 Fit- Design;
 Understanding customers requirements

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 Finding the right business model
The factors are important for managing the doctors that are important enough for achieving
results. Thus it is important to manage the goals and acquiring the most possible benefit. This is
most probably necessary for achieving growth that is possible for attaining goals. This is possible
from the point of view of generating better results. It is necessary for developing better possible
results that are impotent enough for arranging results. This is necessary from the point of
generating better outcome (Ryan, 2016). The digital marketing factors are important enough for
matching up with the expectations. It is necessary for gaining roles the roles. It is evident to
manage the roles in order to gain competency and develop better effectiveness. It is necessary for
managing the roles that are important enough for gaining goals. It is necessary for maintaining a
balance that is important for the purpose of generating results. It is evident from the point of
view of gaining better results in order to gain growth. The purpose is clear with the amount of
growth that can be seen in the current market set up. It is necessary for managing the result that
can be managed in order to gain effectiveness. The digital marketing is important for a brand in
order to develop specific requirements (Tiago & Veríssimo, 2014). This is possible only in case
of developing better facilities that can gain growth. The facilities us effective from the point of
viewing better growth. It is possible for generating better roles and responsibility. It is
important enough for generating a growth. It is necessary for maintaining a balance. It is
necessary for generating roles and responsibility. It is important for managing the changes that
can arrange goals. It is important enough to manage the challenges. It is important enough in
regulating the changes in order to manage the most effective requirement. It is the most
important and necessary in order to organize the most effective role and responsibilities
(Stephen, 2016).

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Current value analysis
The current value analysis is evident from the point of view of developing better
opportunities. It is necessary for designing the value in order to manage effective growth. It is
evident for generating better growth. This is necessary for generating a focus .This is important
for progress when arranging future substance. The current market is more or less depending upon
the upcoming requirements that are important to understand the customer’s requirements. It is
further possible to maintain a balance that is quiet evident for the purpose go generating better
opportunities in order to present before the most necessary features. It is important enough from
the point of view of gaining access to the market and putting forward the most effective factors.
It is therefore important for the brand in order to attain growth for matching up with the
expectations of the customers. As a brand it is evident to look forward to the needs and
requirements and putting forward the most applicable factors that can be matched up with the
expectations. It is necessary for meeting effectiveness in order to organize the factors and
applying the most effective needs. It is necessary to match up with the expectations of customers.
Possibly it is evident to look into the most important factors in order to organize requirements
(Urban, 2003). For the purpose of generating better results it is evident to gain better focus. It is
necessary for generating the factors in order to gain better facilities on a long run. It is possible
enough to understand the most possible to match up with the expectation. It is important enough
to manage the applicable resources. It is necessary for adopting the best possible way in order to
Review your current strategy (Constantinides& Fountain, 2008).
Marketing promotion plan

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. The promotional plan is evident from the purpose of managing the product life-cycle. It is
evident in managing various roles that the organization requires in featuring effectiveness. It is
majorly required for understanding the distinguished results and promising the best role. It is
important enough for featuring in the best possible outcome. This is necessary for maintaining
the best possible way that is important enough for maintaining the role in order to attain benefit.
It is necessary for managing the possible outcome that is necessary for maintaining goals that is
relevant enough for managing the growth (Hanson & Kalyanam, 2007). It is necessary for
applying the best possible strategy that is important to give best possible results. It is evident
from the point of view of gaining record that is effective for attaining results. It is important for
marketing facilities for an organization. It is therefore required to attain significant goals that are
relevant for managing the responsibility; it is effective for managing the facilities that are
coordinating with the various factors. The purpose is to gain the most effective role in promoting
factors. These are important enough for generating better results in promoting the best possible
results (Edelman, 2010).
The media and budget allocation and promotional mix elements
The changes in the organization are important enough for gaining better growth that is
necessary for maintaining results. It is effective from the point of view of gaining better options.
It is necessary for the company to organize better features that has a potential to introduce
changes. It is necessary for maintaining factors that are important for managing the changes. It is
evident from the point of view of generating better opportunities that has a potential to gain
effectiveness. It is important for managing the long term sustainable growth (Hofacker, 2001).
The overall purpose is to manage the growth and adding up the growth in order to generate

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effective marketing growth. Its purpose is to generate better options that can be assessed in order
to manage the factors that are evident from the point of generating effectiveness. The digital
marketing platform is evident for ensuring consistent growth. For the purpose of generate better
opportunities. It is necessary for maintaining better opportunities that will allow in managing
effective growth. It is necessary for maintaining effective plan and process that can manage the
changes. It is necessary for gaining changes that are taking place in order to manage growth. It is
important enough for generating better growth opportunities in order to manage effectiveness the
changes is important enough for generating better role and responsibility (Wertime & Fenwick,
2011).
Brand value analysis
The digital marketing technology is evident from the point of generating better opportunities.
The market is full of competition. The digital marketing strategies are important enough for
generating better results. It is important for managing better roles that can influence better roles
and responsibilities. The changing market scenario is evident to generate better opportunities in
order to deliver sustainable market. These facilities are important enough for generating long
term roles (Jobber & Ellis-Chadwick, 2012). It is necessary for managing effectiveness and
pursuing better facilities that can improve the goodwill. These changes are important for
validating the changes. It is effective from the point of view of processing the sustainable results.
It is necessary for generating the opportunities that are relevant for managing the growth. It is
necessary for arranging the facilities that are important for maintaining a balance. These changes
are important enough for developing the productive results. It is effective from the point of view
of generating long term roles that can be managed. The digital marketing strategy is important

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for managing the changes and most importantly intercessory enough for developing a prior
channel that can be managed in order to synch the growth. The digital marketing channels are
important from the point of generating roles. It is necessary for marking the role and
responsibility that can help in arranging better growth and opportunities. This is important for
managing the long term growth it is necessary for arranging the role (Karjaluoto, Mudstone &
Ulkuniemi, 2015). It is more the less important for the growth of generating a synchronized
growth. The purpose is to maintain a systematic plan that can allow in synchronizing the growth.
It is necessary for managing the possible outcome that can manage the better role and
responsibilities. The digital marketing technology is important enough for generating the changes
that can allow challenges the upcoming market. It is necessary for maintaining the factors that
are important enough for signifying the possible outcome (Wind & Mahajan, 2002). These
challenges are important enough for maintaining a balance that can be useful for carrying out the
challenges. It is necessary for managing the role and responsibility that can help in gaining
sustainable growth. The purpose of this plan is to manage the channel in best possible way.
These channels are important enough for managing the applicable channels in order to attain
growth. The digital marketing purpose is to maintain the upscale growth and attaining
effectiveness (Levy & Gvili, 2015). These challenges are important enough for maintain a
balance that can help in synching the growth. It is necessary from the point of view of generating
the best opportunities that can allow in managing the changes. It is necessary for developing the
growth factors that are important to maintain a balance. The digital marketing tools are new age
factors that can be used in order to gain customers attention (Chaffey & Ellis-Chadwick, 2016).
In order to compete others the first purpose is to find out the most effective and better facilities.
These factors are important for matching up the needs and allowing better results. This is

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necessary for generating better factors in order to measure role and opportunities in an
organization. The factors are important enough for matching up with the individual expectation
and coming up with the best factors. These results are important enough for maintaining results
in order to organize the factors (Bird, 2007).
Competitor analysis
The main competitors of the brand are the locally operating people hire for moving their
stuff. There are other courier companies that are providing with a facility. These companies are
giving excess discount to the customers. This is creating problem for the brand in meeting up the
gaps. Discounts provided by some of the companies. Assessing your past earned media against
your present objectives can enable you to get a thought of where to centre your chance. Take a
gander at where your activity and leads are originating from (if that is your objective) and rank
each earned media source from best to slightest viable (Miller, 2012).
One can get this data from instruments like Google Investigation, or the Sources Reports in
your Hub Spot programming. In this way it is possible for the brand to come up with a concrete
plan and to focus on gaining market growth. This is important enough to gain effective growth.
The purpose is to feature creativity and earn effective market changes. It is only possible if an
individual is focused upon gaining effective market requirements (McQuade, Waitman, Zeisser
& Kierzkowski, 1996).
Brand positioning analysis

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Make a rundown to the current substance, and rank everything as indicated by what has
beforehand performed best in connection to resent objectives. The thought here is to make sense
of what's at present working, and so forth, with the goal that you can set yourself
In view of your purchaser personas, recognize any issues in the substance you have. By
taking a gander at your substance review, you may find out the most appropriate way to manage
the problem(Parking, 2009).
In light of your discoveries and the loopholes, the purpose is to influence a substance creation
to design laying out the substance that is important to enable you to hit your objectives. This
ought to include:
1. Title
2. Arrangement
3. Objective
4. Limited time channels
5. Need level (to enable choosing what will give you the most "value for your money")
Conclusion
To conclude, For the purpose of gaining goals it is important to manage the digital marketing
strategies. These strategies are important enough for sustaining effective parameter. These are
allowing better facility in order to reduce the causes of failure. It is therefore important enough
for managing growth and facilitating effective purpose in order to achieve growth. These factors
are important enough for signifying growth and opportunities. The changing business scenario in
the recent time has developed multi-fold opportunities that have helped in gaining growth

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opportunities. These facilities are important enough for giving the best solution in order to
overcome he different factors. These are important for the management of organizational
effectiveness. It is necessary for generating better opportunities that has a potential to lead the
changes according to the market. It is therefore important enough for developing goals that are
important for raising the potential in order to stimulate growth. The factors pertaining to the
growth are effective from the point of view of managing opportunities. In the current market it is
necessary for the business to develop the facilities that are necessary for managing the factors in
order to deploy changes. These changes are important enough for marketing the changes that are
important enough for managing the changes. It is beneficial for maintaining the better
opportunities that are relevant upon the digital marketing opportunities. The market opportunities
and changes are applicable in the form of changes that are important for gaining changes. It is
important enough for implicating the changes that are effective from the point of view of
managing growth.

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Chaffey, D., & Bosomworth, D. (2012). Digital marketing strategy. Implementation and
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Constantinides, E., & Fountain, S. J. (2008). Web 2.0: Conceptual foundations and marketing
issues. Journal of direct, data and digital marketing practice, 9(3), 231-244.
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Karjaluoto, H., Mustonen, N., & Ulkuniemi, P. (2015). The role of digital channels in industrial
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