Digital Marketing Strategies for Boots Company

DIGITAL MARKETING
STRATEGIES

Table of Contents
INTRODUCTION...........................................................................................................................3
Digital Marketing Strategies........................................................................................................3
Digital Marketing Plan.................................................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Digital marketing strategies are those plans or methods by which
company can achieve their objectives and the target. These strategies
include various types of social media techniques. These strategies are useful
for marking organization successful (Kingsnorth, 2019). It includes various
digital marketing campaign examples such as GoPro, Geico, Wayfair,
Mastercard, Red Bull etc.
Boots UK Ltd. Is a beauty, health and pharmacy chain in the United
Kingdom. It also has territories including Thailand and Ireland. It is the
largest retailers company in Ireland and UK. The company is founded in
1849, by the John Boot. In this study will describe about the digital marketing
strategies for the Boots company. This study will also include the digital
marketing plan for Boots company.
Digital Marketing Strategies
Deeply understand Consumers in Market: Digital marketing strategies
only can be successful when organization will know their customers who buy
their products. For these it is very important that company also find out the
reason that why people buy their products and from where they would like to
buy. Boots company sales various products which are related to the beauty,
healthcare, pharmaceuticals and photography (Patrutiu-Baltes, 2016). Today
time people love to buy online if the company provide quality products to
them in short time. Boots company can use this strategy of digital marketing
for promoting their business online and enhance their sales. For these it is
very important that organization will understand their buyers.
Use Content for Lead generation: There are various ways of make leads,
but it is very easy and fruitful for an organization to use the method which is
provided priceless written content and distributing suitably. Boots company
can use this method for digital marketing. By using this strategy, company
can improve their return on investment (ROI), because that strategy is
profitable and charge conversion potential.