Differences between Traditional and Digital Marketing

Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
Differences between traditional and digital marketing................................................................3
Customer Touch Point and the Omnichannel Customer Journey................................................5
Benefits of digital marketing for improving the company performance and customers
experience....................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Digital marketing is the method of marketing in which organization uses the
techniques like advertising channels which are base on digital channels. It is also
includes social media, email, web applications, websites, mobile applications (Baltes,
2015). With the help of this method for marketing business can enhance their market
image and performance.
In this will discussing the difference between traditional and digital marketing. Also, in
this study will includes Customer Touch Point and the Omnichannel Customer Journey.
And also, in this study will includes benefits of digital marketing for improving the
customer experience and company performance. This study is all about the digital
marketing, that how digital marketing helpful business and the consumers.
Differences between traditional and digital marketing
Basis Traditional Marketing Digital Marketing
Meaning Traditional marketing is the
method of marketing, which
use techniques like
promotion and advertising
for promoting the
organization.
Digital marketing is the
latest or new technique of
marketing. It is also
known as online or
internet marketing (Baltes,
2015). In this marketing
business promote their
products and services by
using mobile, display
advertising or any kind of
digital medium.
Ongoing Result Traditional marketing also
consume times of a
business (Chaffey and Ellis-
Chadwick, 2019). Because
in traditional marketing,
process of marketing is go-
But in case of digital
marketing result of efforts
are show in short time.
The return on investment
(ROI) can easily measure
by the business by using