This presentation discusses digital and social media marketing strategies for Showpo, an Australian online fashion retailer. The strategies include social media marketing, search engine optimization, content marketing, and email reminders to attract and engage potential consumers.

Digital & Social Media Marketing

Company Introduction: Showpo Australian based online fashion retailer. Founded in 2010 Jane Lu. Product portfolio: Clothing items and accessories for women. Turnover: Exceeds $30 million. Won online retailer of the year Australia on 2018. Buyer Persona Teen Girls Studying at high schools or colleges Prefer vibrant colours and vary style based on latest trends Highly active in social media platforms Prefer affordability yet with value for money Prefer online shopping Young Professionals (Women) Women who have just started their career/ having less career experience Prefer latest styles with differentiation Highly active in social media platforms Prefer differentiation and latest fashion trends Prefer online shopping and door-to-door delivery Fashion Cautious Women women who have substantial understanding on fashion and more focused on latest fashion trends. Prefer latest styles with exact fit Highly active in all social media platforms specially on Pinterest and other fashion journals and commercials. Prefer very latest fashion trends Prefer traditional retailing option over online shopping Digital Marketing Tactics 1. Social Media Marketing Objective “To seamlessly conduct marketing and communication process on the latest offerings of the company in a rapid scale to the existing and potential consumer

Maximize website visibility and attract more visitors through social media marketing, search engine optimization, content marketing, and email reminders.

This presentation discusses the importance of digital marketing and advertising for businesses in the fashion industry, with a focus on Desklib, an online library for study material. It covers topics such as consumer persona, online message appeal, ad content, targeting advice, user experience, and search marketing. The presentation also includes a competitor analysis and recommendations for collaborating with influencers and increasing celebrity ad content on Facebook and Instagram.

London College of Contemporary Arts 

Marketing

Digital Marketing and Advertising Strategy for Desklib: A Study

This presentation discusses the use of digital marketing in a specific communications strategy. It covers various digital marketing strategies such as SEO, PPC, content marketing, social media marketing, and more. The presentation aims to provide insights into how digital marketing can be effectively utilized to promote goods and services.

Use Of Digital Marketing In A Specific Communications Strategy

PowerPoint Presentation

This report discusses digital marketing tools and techniques, their integration with websites, and recommended metrics and analytical software to measure effectiveness. It covers SEO, social media platforms, email marketing, and more. The report also includes a case study on a hairdresser business and its website architecture. Subject: Digital Marketing, Course Code: 1, Course Name: NA, College/University: NA

Data Science and Big Data

Digital Marketing: Tools, Techniques, Integration with Website, Metrics and Analytical Software

This is an Omni-Channel Digital Marketing Plan that discusses the importance of digital marketing and the use of various online media channels to connect brands with potential customers. The plan highlights the importance of employing an omnichannel digital marketing strategy to engage customers and provide marketers with insightful data on target audience behavior. The plan also compares online marketing with offline marketing, discussing the advantages of online marketing in terms of cost-effectiveness and scalability. The plan also discusses current consumer trends and the importance of understanding these trends for successful marketing.

An Omni-Channel Digital Marketing Plan

Report

MKTG209 - Digital Marketing

This presentation provides an overview of practical digital marketing strategies, including the use of digital marketing tools, search engine optimization (SEO), social media marketing, and pay-per-click (PPC) advertising. It highlights the importance of these strategies for businesses in reaching and engaging with their target audience. The presentation also includes examples of successful digital marketing campaigns and their impact on organizations' revenue and brand awareness.

Digital & Social Media Marketing

End of preview

Digital Marketing and Advertising Strategy for Desklib: A Study

Use Of Digital Marketing In A Specific Communications Strategy

Digital Marketing: Tools, Techniques, Integration with Website, Metrics and Analytical Software

An Omni-Channel Digital Marketing Plan

MKTG209 - Digital Marketing

Practical Digital Marketing

Digital & Social Media Marketing

End of preview

Digital Marketing and Advertising Strategy for Desklib: A Studylg...

Use Of Digital Marketing In A Specific Communications Strategylg...

Digital Marketing: Tools, Techniques, Integration with Website, Metrics and Analytical Softwarelg...

An Omni-Channel Digital Marketing Planlg...

MKTG209 - Digital Marketinglg...

Practical Digital Marketinglg...

Digital Marketing and Advertising Strategy for Desklib: A Study

Use Of Digital Marketing In A Specific Communications Strategy

Digital Marketing: Tools, Techniques, Integration with Website, Metrics and Analytical Software

An Omni-Channel Digital Marketing Plan

MKTG209 - Digital Marketing

Practical Digital Marketing