Digital Marketing Strategy for Fast and Secure Transfer ATM Services Website

Leading and Working in a
Digital World

Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Justifies the design of the website in terms of usability (navigation)..........................................3
Critically examines two digital marketing tools/techniques and their integration with the
website.........................................................................................................................................4
Content Marketing.......................................................................................................................5
Recommends metrics and analytical software to measure the effectiveness of the digital tools
selected.........................................................................................................................................5
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

Introduction
Various ideas in respect to business leadership are being held to be timeless and with
certain characteristics of leader. In contemporary business environment digital marketing is
shaping effective standards of working of business firm and deriving effective derivations in
respect to capturing the competitive corporate environment. In inclusive of concept, various
standards are being set in respect to developing quality standards of working in operational firm
and ensure completion of desired goals through collaborative efforts being produced in the
business firm(Ghosh and Scott, 2018).
The given document is an individual report to support website prototype being developed
with title of, “Fast and Secure Transfer ATM Services” and regarded as Wise. In inclusive of
the report document, justification in regards to design of website so developed will be discussed
along with examination of two digital marketing techniques. Further, provided report will
evaluate on recommended metrics and analytical software to measure effectiveness of digital
tools being selected to formulate the website.
Main Body
Justifies the design of the website in terms of usability (navigation)
Web design refers to design of website that are being displayed on the internet. It is
generally stated as user experience aspects of website development instead of software
development. On the other hand, usability refers to a measure for which how well as defined
individual user can use website design or a relative product to acquire desired personal or
professional goals. In respect to website design being developed under the project task. The
developed website showed an impressive remark in terms of choice of background colour and
usability. Following are some element which highlights excellence of website in terms of
usability and proving effective for completion of desired personal as well as professional career
goals (Huda, 2018) ; Accessible to all users: The designed website is being developed which will be
accessible for all users. Taking the instance of this variant for the respective website
being developed will ensure better promotional aspects. This will define better promotion
of website with its compatible to use features and also operates for users accessing the
website through a mobile device.