Individual Business Report on Lili Hair Style Website Prototype

Individual Business Report
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Contents
Introduction......................................................................................................................................3
Design of website and usability.......................................................................................................4
Navigation........................................................................................................................................6
Digital marketing tool or techniques...............................................................................................7
Recommends metrics and analytical software.................................................................................9
Conclusion.....................................................................................................................................11
REFERENCES..............................................................................................................................13
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Introduction
The Lili hair style provides the different hair style services, advice and consultation to target
market of women who’s aged in between 18 to 40. The website has been created into certain
action in which provide online services to the potential consumers. Initially, it provides overview
of different hair style services and suggesting it to be prioritised. During covid-19, it has rapidly
increasingly demand of mobile hair style services. With the help of website, it allows user to
create account, login and check all kind of hairstyle services. This kind of approach will be
considerable as great innovation in context of mobile hair styles and provide opportunity for
targeted audience to find best options.
The owner of Lilli hair style enterprise will use their official website and able to upload
blog posts and interact with instagram, Facebook. The website differentiates from various
competitors because of their interactive design patterns, which is always inspire or motivate large
number of people (Bain, 2019). This kind of website will gain online value proposition of
community development.
This report will discuss about the Lili hair style online business and website, which will
provide the positive experience for targeted audience. It will describe the usability principles
such as efficient design pattern, layout, navigation and whitespace. Furthermore, analysis the
different theories which applicable in the design of website and explore the digital marketing tool
or techniques.
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Design of website and usability
The usability of website is basically explained the ease of use in particular website development
of project. Generally, It can be defined as quality of attribute that help to assess how user can
use, access and search or navigate the different options. In context of usability, it is important to
learn about the efficiency, and user satisfaction (Cai, He and Zhu, 2018). A dynamic website will
inspire or motivate individual people to maintain and control usability of website in proper
manner.
According to usability model, website designed has been proposed to measure usability of
traditional information system. After successful design website, it can be measured the different
attributes of website such as learnability, memorability, satisfaction and efficiency. It is all about
the way in which provide a new environment for information system. An interactive Lili
hairstyle website will represent new quality criteria, therefore necessitates the specific need for
new usability. Although WBIS are basically define the website that provides some common
application service to users.
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